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While the tools and rules of online marketing constantly evolve, one truth remains: content is core to an effective website marketing effort. For a site to attract...

As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list, but if it’s not, it’s time to start...

North Canton, Ohio has a lot of extremely talented individuals in the technology field. From designers and website coders to app developers, you really do not have to...

For those of you that might not be aware of Pinterest, we think it’s time to get pinning on your board. In a snapshot, Pinterest is a place where ideas, pictures, and...

When reviewing a site from an SEO perspective, one thing I always include on my checklist is internal linking. We can usually tell how well a site is optimized by...

Retargeting is an extremely valuable tool in the digital marketer’s toolbox. It can impact the bottom line of any business if done correctly. Using this strategy is...

They say any press is good press in Hollywood. In some cases that might be true, but in the respected business world a bad review can set a business back and do damage...

As a business owner in North Canton, there is no doubt that you have seen the shift of marketing. From mailings to local newspaper advertisements then to the need to...

This is the fifth and final post in our series of understanding how Social Media works and how to tie it into a Digital Marketing Strategy. The first post Into to...

Determining a Social Media Strategy This is the fourth post in our series of understanding how Social Media works and how to tie it into a Digital Marketing Strategy....

Social Media Research: Know What Works This is the third post in our series of understanding how Social Media works and how to tie it into a Digital Marketing Strategy....

This is the second post in our series of understanding how Social Media works and how to tie it into a Digital Marketing Strategy. The first post Into to Digital...