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Podcast Ep. #68 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2)

Attract new customers, sell more, and ensure that your existing customers find success as well.
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Today on the Academy we’re going to continue talking about Content Marketing.

For those who are not familiar with the term or why it might be the single most important part of your marketing strategy, consider listening to episode 1 in this series for a solid overview where I’ll explain why it’s definitely a concept that, as a marketer or business owner, you probably want to understand and consider.

In this episode, let’s continue our content marketing conversation and discuss some of the foundational ways that content marketing will help you to not only market your business and attract new customers, but sell more, and ultimately ensure that your existing customers find success as well.

Listen to part 1

Listen to part 3

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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