Podcast Ep. #67 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)

Today on the Academy we’re going to be talking about Content Marketing. For those who are not familiar with the term or why it might be the single most important part of your marketing strategy, this episode will explain why it’s definitely a concept that, as a marketer or business owner, you may want to understand and consider.

Content marketing, conceptually, may seem simple — and maybe it is. But, understanding what it is, how it benefits you, and exactly how you can do it has many different layers. Let’s dive in and explore these layers and you can decide if it’s something that you’re able to tackle within your organization.

Content marketing is the art of creating and sharing valuable, relevant, and compelling content to attract, engage, and ultimately convert your audience into loyal fans and customers. It’s not about pushing sales pitches or bombarding people with intrusive ads. Oh no, my friends, it’s about building relationships, delivering value, and creating a meaningful connection with your audience that truly grows a company over time.

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Listen to part 3

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