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Podcast Ep. #65 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2)

Learn how to use A.I. (Artificial Intelligence) to research and strategize content better and faster.

Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. If you’re here expecting me to say that you no longer need a talented human to create content, then you’re going to be a little disappointed. In episode 1 of this series I provided my thoughts on this, so head over there now to hear more.

But, if you’re looking for ways to stand on the shoulders of A.I. to create better content, faster, then you’re in the right place.  If you’re a business owner or marketer that creates high-quality written, audio, or video content, you know that it takes a lot of time and a high level of skill. There’s also a significant cost associated with producing content. 

For this reason, as we’ve discussed, many people are looking to the promise of A.I. to not only create content quickly and accurately but to do it all for free.  I made my case about why this is not ideal in episode 1. Great content will need a real human touch for the foreseeable future, and there’s going to be a cost to doing that. It’s also going to take time, and it’s going to take skill. So the purpose of the upcoming episodes is to zero in on some of the ways that A.I. may be able to help lift the load. 

In this episode, before we talk about actually creating content, I’d like to start off at the beginning with ways that I think A.I. may be able to help marketers and business owners research and strategize faster and better. 

Ready to hear more? Let’s jump into it…

Listen to part 1

Listen to part 3 (Coming soon!)


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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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