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Podcast Ep. #72 – Why The Buyer’s Journey is a map to business success

Today we'll talk about a concept that should be central to everything your business does.

Today on the Academy we’ll talk about a concept that should be central to everything your business does — The Buyer’s Journey.

The buyer’s journey is your roadmap that keeps buyers’ behaviors, information needs, and problems top of mind, and to reduce the friction that keeps your organization from creating more revenue, faster.

Closing new sales is just the start. By systematically mapping out the buyer’s journey, businesses can not only create targeted marketing strategies that connect with new customers, but also create personalized experiences, and relevant content that resonates with current, and even past customers. This leads to increased engagement, long-term customer satisfaction, and yes, more revenue that ultimately leads to growth.

Ready to hear more? Let’s jump into it…


About Sanctuary:

Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We’d love to chat with you about how we can help you grow your business. Learn more about our world-class digital marketing and website design services.

Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.

We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. Learn more.

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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