Today on the Academy we’re going to continue talking about Content Marketing and wrap up part 3 in this series. For those who are not familiar with the term or why it might be the single most important part of your marketing strategy, consider listening to episode 1 and 2 in this series for a solid overview where I’ll explain why it’s definitely a concept that, as a marketer or business owner, you may want to understand and consider.
In this episode, let’s continue the content marketing conversation and discuss more of the foundational concepts and tactics that make up content marketing. It will help you not only market your business and attract new customers but sell more and ultimately ensure that your existing customers find success as well.
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