Articles

Top 4 Tips for Optimizing Landing Pages for Conversions

Have you ever been redirected to another website after clicking on an ad or a promotional link? That new website is, in actuality, a landing…

Tips for Running a Successful Facebook Ad Campaign

Recent estimates indicate that Facebook has over 2.6 billion users. And the typical active user spends nearly 40 minutes a day on the platform. With…

How to Build a Keyword Seed List for SEO

If you’re not familiar with the concept of search engine optimization (SEO), then the idea of creating a keyword seed list might seem a bit…

What is Organic Search and Why Is SEO Important?

You have a website so that you can communicate important information, help and educate your potential customers and get leads for your business, right? That’s…

Six Quick Fixes for Improved WordPress SEO

When it comes to your Wordpress website, you just want it to be found by the right people. But in order for your site to…

Boost Online Sales with Free Product Listings in Google Search Results

As COVID-19 continues to hinder businesses from running at full speed, small business owners are looking for any opportunities that they can online to make…

Offer Flexible Payment Options to Sustain and Grow Your Business Through a Downturn

Many customer experience functions require reinvention or improvement as we collectively move into a new era of doing business. Tighter budgets and future financial fears…

Updates to Responsive Search Ads & Shopping Campaign Ads from Google Help Get More Customers Shopping

Google keeps unrolling new features that help us better target our ads or test new aspects of our campaigns, and ultimately help you reach the…

Get Messages from Consumers Straight Through Google Maps & Search with Business Messages by Google

On June 25, 2020 Google announced expanding access to its Business Messages in Maps and Search. While they were at it, Google also announced new…

Preparing for Google’s Page Experience Update Coming in 2021

If you are a marketer for a small business, you know how important your website is to serve your customers. Your website helps promote your…

Google Introduces New Direct Response Advertising Opportunities on YouTube

Google has been innovating a lot recently to help their advertisers gain as much as they can during the COVID era. It's a strange time…

Here’s What You Need to Know About the Google BERT Algorithm Update

For most companies, it takes a long time to earn a coveted spot in one of the top search results on Google. So it’s nerve-wracking…

Updated Google Ads Policies Put In Place to Protect Users from Discrimination and Clickbait

Google is often making adjustments to its policies to better serve its users and ensure quality results. We recently saw two new policy updates for…

Purchase a Gift Card or Make a Donation Straight from Your Google My Business Profile

Due to the impact COVID-19 has had on local communities, Google has been working hard to make supporting local businesses easier. Recently, that extended beyond…

Retargeting Facebook Ad Traffic for Better Conversions

Have you been running Facebook social media ads for your company? Maybe you’re even having success—great click-through rates, low cost per results and awesome reach.…