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Be Present, but Be Patient: The Role of Content in the B2B Buying Journey
Image: CMO by Adobe B2B sales have always been challenging as corporate red tape can deter buying influencers from seeking or suggesting new vendors for…
Online Reputation Management: A Crucial Undertaking for Your Business
As we move into a new decade, the percentage of all goods purchased online continues to grow. It’s estimated that in 2020 people purchasing goods…
Seeing Favicons in Your Google Search Results? Here’s Why…
Have you noticed anything different in your Google Search results lately? Google added tiny favicon icons to its organic search results in January. It was…
Why You Should be Manually Selecting Facebook Ad Placements for Better Results
When setting up a Facebook Ad, it is common for ad placement to be set to “Automatic Placements” because that is what is recommended by…
Boost Your Digital Marketing Results with Personalization
If you want your company or brand to stand out, you need to personalize your digital marketing tactics to appeal more to potential customers. People…
New and Improved Ways to Test and Tailor Facebook Ad Copy and Creative
Testing different variations of copy and creative is critical if you’re trying to run a successful Facebook Ads campaign. You should constantly be testing out…
Improve Your Google Ads with the New Explanations Tool
Google ads can be a great way to advertise your product or company. They can help drive traffic to your website and generate more leads…
Combined Audiences for Search Targeting in Google Ads
You have the option to now combine audience targeting to create special audiences for your search targeting efforts in Google PPC Ads. You can layer…
Visual Ad Formats are King on Google
Consider the impact of this statement on your ad strategy: 50% of online shoppers say images of the product inspire them to purchase. If your…
It’s Time to Dust Off That Old FAQ Page for a Shot at Position Zero
In the past, FAQ pages have been treated like a non-important essential—if that even makes sense. You know you should have an FAQ page (everyone…
Push Notifications: What are They and Why are They Important?
When a notification pops up on your phone or computer, it’s pretty hard to ignore, right? That’s the whole idea behind push notifications, and the…
Google Lead Form Extensions Show Promise for Higher Conversion Rates
Why Does Google Think Lead Form Extensions are Effective for Businesses? Convenience: Users can complete the lead form directly from the search results instead of…
Are You Getting the Most of Your Google My Business Listing?
Google My Business (GMB), like all other Google platforms, continues to make innovative new features to help both local and national businesses get the most…
Don’t Let Slow Site Speed Warnings Deter Website Visitors
You may have already been dealing with Google’s more recent focus to improve user’s mobile experience. Mobile site speed was key to maintaining good organic…
Google Officially Launches FAQ Schema
Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. According to Search Engine Journal,…
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