This is not a book review and I am not going to fully endorse this book, nor am I going to say that it’s a waste of your time. This is just a summary of some of the points that the authors cover in the book which I found to be interesting and thought-provoking. Maybe you’ll gain a little nugget of information that will help you expand your marketing ideas and strategies.
The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the “22 Laws.”This book presents each law with illustrations of how it works based on actual companies and their marketing strategies. For example, the “Law of Focus” states that the most powerful concept in marketing is “owning” a word in the prospect’s mind, such as Crest’s owning cavities and Nordstrom’s owning service.
When it comes down to it, I don’t entirely agree that any of the “laws” in this book are actually immutable. This book was written several decades ago at this point, so take all of this with a grain of salt. But it’s an interesting exploration and I thought it would be worthwhile to share a summary of each law. I’m sure you’ll come away from this with an important nugget or idea that you can use in the future.
About Chris Auman
Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and Managing Partner, Chris has successfully guided online marketing efforts for companies large and small. Through his extensive and wide-ranging experience with design, development and marketing, Chris is able to come to the table and solve problems from all angles, continually delivering profitable results for our clients. Learn more about Chris Auman and connect with him here.
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