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Online Project Management and CRM Software System Review
I'm taking a little detour from local search marketing to discuss and recommend a solution for project management and CRM software. The Problem I've used…
How to Measure Conversion Using Google Analytics
In Digital Marketing, 'Conversion' is measured as the percentage of visitors who "perform desired actions based on subtle or direct requests from marketers, advertisers, and…
20 ways to take your local search rankings to the next level (Part 2)
This is part 2 of a two-part post covering ways to improve your SEO and local search rankings. In part 1 we focused on the…
The future of internet marketing
Sometimes I step back and breathe a sigh of relief about what I do for a living. It really does seem that the future is…
20 ways to take your local search rankings to the next level (Part 1)
In a video and comments regarding local search rankings and SEO, Jeremy Sussman of Google Maps described Google’s local algorithm as having three main parts:…
How to check what search terms are being used by potential local clients
Research is an important part of effective local optimization and SEO. At the base level you need to know if it's worth your time and…
9 Great Google Analytics Features
Well, I got good news and I got bad news... The good news is -- Google’s added a TON of new features to Google Analytics. The…
Why links are important and the right way to build them
This week we're talking about links and why they're so important to SEO. Yes, it might be a dry subject BUT it's a critical part…
4 ways to promote your business locally in the search engines
For many local, small businesses it’s essential that you’re found when local people search for what you do. It doesn’t happen magically though. Search engines…
Digital Marketing Planning: How To Create An Editorial Calendar
Perhaps the biggest challenges in launching an inbound marketing campaign as part of your Digital Marketing Strategy, is coming to grips with the sheer volume…
The local search ecosystem
Optimizing for local search and SEO is important and it involves much more than just building a website. The following infographic shows the top ways…
How to use Social Media – A guide for the disenchanted
I get a lot of questions about social media. Everyone hears the names and terms buzzing around the internet and on the news. Facebook. Twitter.…
Twitter or Facebook? Small Business Social Media Marketing
Twitter is another way to connect with people on social media and spread information about a particular subject. There are a lot of people that…
What Makes an Effective Landing Page?
Too many people with websites have yet to understand the importance of the landing page. This is truly a visitor’s first impression of your brand…
Email Marketing Best Practices – The Basics
Email marketing can be one of the most easiest and affordable ways to connect with a customer. All you have to do is load up…
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