Podcast Episode 9 – Top reasons to use email in your marketing strategy

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Email marketing is one of the best ways to promote yourself and your business, whether you have a brick-and-mortar store or a strictly online business. It is relatively simple and easy to use, and it can help you reach an unprecedented number of potential customers while staying in touch with current customers.

When you’re talking about inbound marketing, there are many ways that you can use email beyond just sending a company newsletter. A regular newsletter that’s full of valuable information is a great start. But there are opportunities to send individual marketing emails will offers, to create multiple drip campaigns based on the customer’s interest, and even create complicated automated campaigns that help work a customer down the funnel to a sale.

One of my favorite email automation tactics is the simple abandoned cart email that’s sent after someone has added something to their cart, but didn’t finalize their order. This simple tactic is a great way to use email to close a sale and all you have to do is setup the functionality and never touch it again. It’s just really surprising to me how many companies aren’t even using the most simple email techniques available to them. So I wanted to spend a little bit of time here today talking about email, and to hopefully get you thinking about the opportunities.

Show Notes:

MailChimp.com

Hubspot.com

About Chris Auman

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and Managing Partner, Chris has successfully guided online marketing efforts for companies large and small. Through his extensive and wide-ranging experience with design, development and marketing, Chris is able to come to the table and solve problems from all angles, continually delivering profitable results for our clients. Learn more about Chris Auman and connect with him here.

About Sanctuary

Do you need a partner to help you with your PPC and SEO? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We’d love to chat with you about how we can help you grow your business. Learn more about our digital marketing services here.

Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.

We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. Learn more.