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Podcast Episode 11 – How to develop an effective strategy for a new website

Today we’re talking about designing a new website. For many people, this means hiring an actual designer. This is how it’s done. Right?
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Today we’re talking about designing a new website. For many people, web design means hiring an actual designer. Someone that will help them to decide how their website is going to look. They’ll go through the process and create multiple color schemes and layouts. They’ll debate about the right shade of blue, and explore all the different font styles, sizes and weights that are presented. There will be discussions about whether they need headshots and bios for everyone in the company. And there will certainly be discussions about whether the most important information on the homepage is “above the fold”.

This is how it’s done. Right?

Wrong.

About Chris Auman

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and Managing Partner, Chris has successfully guided online marketing efforts for companies large and small. Through his extensive and wide-ranging experience with design, development and marketing, Chris is able to come to the table and solve problems from all angles, continually delivering profitable results for our clients. Learn more about Chris Auman and connect with him here.

About Sanctuary

Do you need a partner to help you with your PPC and SEO? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We’d love to chat with you about how we can help you grow your business. Learn more about our digital marketing services here.

Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.

We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. Learn more.

Chris-Auman
About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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