Today we’re talking about designing a new website. For many people, web design means hiring an actual designer. Someone that will help them to decide how their website is going to look. They’ll go through the process and create multiple color schemes and layouts. They’ll debate about the right shade of blue, and explore all the different font styles, sizes and weights that are presented. There will be discussions about whether they need headshots and bios for everyone in the company. And there will certainly be discussions about whether the most important information on the homepage is “above the fold”.
This is how it’s done. Right?
Wrong.
About Chris Auman
Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and Managing Partner, Chris has successfully guided online marketing efforts for companies large and small. Through his extensive and wide-ranging experience with design, development and marketing, Chris is able to come to the table and solve problems from all angles, continually delivering profitable results for our clients. Learn more about Chris Auman and connect with him here.
About Sanctuary
Do you need a partner to help you with your PPC and SEO? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We’d love to chat with you about how we can help you grow your business. Learn more about our digital marketing services here.
Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.
We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.
We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. Learn more.
Related Articles:
Maximizing Business Growth: The Power of Annual and Quarterly Planning
Regardless of a company’s size, planning is an essential step in growth and success. Digital marketing strategy plans serve as essential roadmaps toward growth and…
Metrics for Tracking Customer Retention
"Your best customers are your existing customers. Retain them and you'll be rewarded with their loyalty, advocacy, and ongoing business. Acquiring new customers is important,…
Hubspot’s AI Features and Updates
HubSpot is marking significant strides in the evolution of digital marketing, sales, and customer service tools. With a slew of innovative updates and enhancements, HubSpot…
Most Popular Articles
Seeing Favicons in Your Google Search Results? Here’s Why…
Have you noticed anything different in your Google Search results lately? Google added tiny favicon icons to its organic search results in January. It was…
Business Growth and Digital Marketing News & Tips 4-14-24
Did you know? It’s five to twenty-five times more expensive to acquire a new customer than to retain an existing one. Increasing customer retention by…
Business Growth and Digital Marketing News & Tips 3-28-24
With the desire for precise measurement tools to determine ROI, there has been a rise in attention metrics. These metrics, which often utilize eye-tracking data,…
