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Facebook Shrinks Mobile Newsfeed Ad Space
As of Monday, August 19, Facebook has modified the requirements for ad creative. This includes a change in the aspect ratios for images on it’s…
Split Testing 101 – What you need to know
You’ve put a lot of time and money into developing a professional, custom website to promote your top of the line product or service, but your…
Mobile-First Index: A Heads Up on Google’s Latest Change
Another Google update? We know what you mean. It seems Google is constantly changing and tweaking their algorithm in an effort to improve their search…
10 Pro Tips for Better Cross-Channel Marketing
Consumers engage with brands using a wide variety of different platforms and mediums these days. You need to engage your customers where they’re at and…
How Important is Google
How Important is Google to Local Businesses? In digital marketing and the world of SEO, we focus a good portion of our efforts on getting…
Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy
Over a decade ago we were preaching “content is king” - long before the field of content marketing was an actual thing. Sure good design,…
Email Marketing Campaign Stats
Emails, are you sick of them yet? On any given day I can expect to receive between 30-50 emails, and I know people who receive…
Networking with The American Marketing Association
There is a network of marketing professionals that spreads across the United States, bound together by the same mission of educating and equipping others in…
Four Core Marketing Principles
Marketing your company or brand can often seem like a daunting task. Many business owners have trouble even knowing where to start. If you are…
Mobile Website Speed Matters
Own a smartphone? What ways do you use it? Well the answer for most of us is “for nearly everything.” Facebook, Google, email, maps, games…
Combating The Negative Review
Have you ever Googled your business name? Try it. Like what you see? If not, you’re not alone. Every year millions of dollars are spent…
Search Engine Local Ranking Factors
Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively…
Social Media 101
The presentation shares successful, trending Social Marketing Strategies to reach new customers, keep an eye on competitors trending events, and keep existing fans around much…
How to Evaluate SEO Providers & Avoid the Sketchy Ones
The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around…
5 Sketchy SEO Tactics
Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over…
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