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Podcast Episode 16 – Perseverance – A story to inspire growth and success in business and life

Today on the Academy I wanted to give all you business owners and marketers a little bit of inspiration instead of talking about specific tactics and concepts. Sometimes we all need a little spark of inspiration to keep us going and I hope today's podcast will be just that for you.
16-Podcast Episode


“In the confrontation between the stream and the rock, the stream always wins–not through strength but by perseverance.” – H. Jackson Brown, Jr.

So, this year is the 16th anniversary of the digital marketing company I started in 2006. We’ve gone from me working in a spare bedroom in my house by myself and supporting one family, to supporting 16+ families and millions of dollars in revenue.

Although I did start the company, this has been nothing short of a complete team effort. In many cases I had, and still do, have nothing to do with the success that we continue to enjoy today. My partner handles all of our financials and has brought some game-changing ideas and deals to the table. (The list is really too long to talk about here.) Long-time members of our team (many upwards of a decade or more) continue to dedicate their days and nights to improving and growing our company and clients’ businesses. There are many people who have contributed to our success and left the company because they’re on their own journey to success. And there are many new friends and team members that are helping to take us to the next level as we speak.

This is a success story, and one that I’m proud of. I’m proud like a parent is of their child’s grades, or the home run they hit in baseball. I was responsible for getting things started, but now that child is growing and accomplishing things completely on their own and growing into something new that operates outside of my influence. It’s an amazing thing to witness.

Our company has a lot of values that we’ve documented and refer to on a daily basis. One of those values is to “quit talking and begin doing.” Another is “to have boundless courage.” These words are important to us, not only with the work we do on a daily basis but because I think they’re the genesis that got everything started with our company. There was a point that I stopped talking about starting my own business and had the courage to quit my job and begin a new journey on my own terms.

This is what I’d like to take a moment today and talk about. This podcast is about business growth. But to grow a business you need to start one and then take it from nothing to something. Then you need to keep it going and that is the really hard part. It ultimately requires you to surround yourself with a team of talented people to succeed. But in the early days there is going to be one big thing that keeps you moving forward.

Today I just want to give everyone a little encouragement as you start and continue your own journey to success in business and your careers.

About Sanctuary

Do you need a partner to help you grow your business? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We’d love to chat with you about how we can help you grow your business. Learn more about our digital marketing services here.

Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

We partner with you to build custom websites and use marketing tactics such as search marketing, social media, and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.

We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. Learn more.

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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