Podcast Episode 13 – How to measure social media success

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Today on the Academy we’re talking about measuring the performance of your social media efforts. That starts with establishing why you want to be on social media in the first place, and ultimately what success means when you get there.

Determining which social media metrics to measure can be confusing and a bit overwhelming, and quite honestly hard to do. For many businesses, it’s hard enough to just do the work of posting and engaging on social media on a regular basis. The last thing most marketers and business owners have time for, is to actually figure out how to measure success.

From tracking growth of your followers, to knowing how well your posts are driving engagement, you might be wondering which social media metrics are the most important for your small business and where you can start.

We’re going to start off by giving you a little bit of advice about what our company did to develop a little bit of structure for our social media and to set some goals as to why we’re even going to do it in the first place. Then we’ll get into more specifics about how you can measure paid and organic social media efforts in your digital marketing.

About Chris Auman

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and Managing Partner, Chris has successfully guided online marketing efforts for companies large and small. Through his extensive and wide-ranging experience with design, development and marketing, Chris is able to come to the table and solve problems from all angles, continually delivering profitable results for our clients. Learn more about Chris Auman and connect with him here.

About Sanctuary

Do you need a partner to help you with your PPC and SEO? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We’d love to chat with you about how we can help you grow your business. Learn more about our digital marketing services here.

Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.

We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. Learn more.