We want to influence and guide our website visitors in ways that ensure that they’re able to find the information they need, solve a problem, or purchase a solution that helps them achieve a goal.
But our job is also to influence them in ways that benefit our goals as well.
Subtle choices that a designer makes with the look and feel of a website are critical to the success of the whole endeavor. There are so many intangibles.
A website can either pull someone in immediately or push them away forever. The little things really do matter with web design.
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