We want to influence and guide our website visitors in ways that ensure that they’re able to find the information they need, solve a problem, or purchase a solution that helps them achieve a goal.
But our job is also to influence them in ways that benefit our goals as well.
Subtle choices that a designer makes with the look and feel of a website are critical to the success of the whole endeavor. There are so many intangibles.
A website can either pull someone in immediately or push them away forever. The little things really do matter with web design.
Related Articles:
What is Sustainable Marketing and How Can You Leverage Social…
It’s always important to take the right approach with your marketing efforts. If you don’t find the right angle to connect with your target audience,…
How to Create a Digital Marketing Strategy
At first glance, digital marketing can look and feel like an overwhelming task. With so many options out there, and so much fierce competition, it’s…
Podcast Ep. #55 – An overview of Inbound Marketing and…
Today on the Academy I'd like to spend a little time talking about what inbound marketing is and why the approach is a great way…
Most Popular Articles
Seeing Favicons in Your Google Search Results? Here’s Why…
Have you noticed anything different in your Google Search results lately? Google added tiny favicon icons to its organic search results in January. It was…
Podcast Episode 35 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 1)
Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. The book outlines a blueprint called…
Business Growth and Digital Marketing News & Tips 01-22-23
Don’t be afraid to invest some significant time and effort into your marketing strategy. Digital marketing doesn’t take place in a vacuum… You are entering…
