We want to influence and guide our website visitors in ways that ensure that they’re able to find the information they need, solve a problem, or purchase a solution that helps them achieve a goal.
But our job is also to influence them in ways that benefit our goals as well.
Subtle choices that a designer makes with the look and feel of a website are critical to the success of the whole endeavor. There are so many intangibles.
A website can either pull someone in immediately or push them away forever. The little things really do matter with web design.
Related Articles:
Nurturing Customers Throughout the Buyer’s Journey
At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're just beginning to explore…
From Keywords to Topics: Shifting your SEO Focus
The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search…
Which is More Important: Paid or Organic Efforts?
The various ways you can acquire traffic for your website can be divided up into two general categories: paid and organic. As the names would…
Most Popular Articles
Seeing Favicons in Your Google Search Results? Here’s Why…
Have you noticed anything different in your Google Search results lately? Google added tiny favicon icons to its organic search results in January. It was…
Podcast Episode 28 – SEO for local businesses (Part 5) Offsite Local SEO Optimization
Today on the Academy we’re presenting episode 5 of our series on SEO for local businesses. Are you in charge of marketing a business that serves…
Podcast Episode 27 – SEO for local businesses (Part 4) Onsite Local SEO Optimization
Today on the Academy we’re presenting episode 4 of our series on SEO for local businesses. Are you in charge of marketing a business that serves…
