Podcast Ep. #60 – How discovering your WHY can deliver true success and happiness

Today on the Academy we’re going to be talking about success and happiness in business, work, and in life. As busy working professionals and business owners we all struggle with balance. By that, I mean that we’re trying to build and run and grow successful companies, all while working to find happiness and fulfillment along the way.

I haven’t got it all figured out. I struggle every day to achieve balance. I’ll probably be working to improve for the rest of my life. So with this thought to guide us, let me share some high-level concepts that have been helpful for me. I hope these ideas will help you to pursue success as a business leader, while also finding a little more happiness in your work, and ultimately in all aspects of your life.

Today on the Academy we’re going to be talking about success and happiness in business, work, and in life. As busy working professionals and business owners we all struggle with balance. By that, I mean that we’re trying to build and run and grow successful companies, all while working to find happiness and fulfillment along the way.

I haven’t got it all figured out. I struggle every day to achieve balance. I’ll probably be working to improve for the rest of my life. So with this thought to guide us, let me share some high-level concepts that have been helpful for me. I hope these ideas will help you to pursue success as a business leader, while also finding a little more happiness in your work, and ultimately in all aspects of your life.

At our company, Sanctuary, the concept of being happy is deeply rooted. We have a simple saying “We Are Sanctuary” which means a lot to us. We strive to be a Sanctuary for all our clients which means that we work hard to make our clients happy and successful. But this statement is also focused inward on our team. By saying “We Are Sanctuary” we strive to create an environment for our team where we can be happy and successful as well. This takes many forms, from working to provide the obvious pay and benefits and the flexibility that everyone needs, to giving our team the support, training, autonomy, and trust that talented professionals crave.

Are we always successful? Absolutely not. But as owners in this company, my partner Kelly and I are always seeking out small ways to live up to this statement – We Are Sanctuary. At the end of the day, as business owners, it’s not our responsibility to ensure that everyone is happy. That’s a bit of an impossible goal. But, as I’ll touch on today, we can do a lot and we can always strive to do better. We can learn from our mistakes, then take the next step forward. Becoming “a Sanctuary” isn’t something that we’ll really ever arrive at. The work of “becoming” is really all we can focus on as we take the next step and the next.

Beyond the tangible things that we can do for our clients and our team, we’re always seeking to identify and live our top-level, guiding principles and beliefs. Many of these things reveal themselves in our stated values and our trusted best practices that we’ve adopted. But we’ve identified even another, deeper layer — or maybe it’s really the top layer — that guides us as leaders, guides our team as they work, and guides our company and clients to success along the way.

In short, we’ve sought to explore and articulate WHY we do what we do as a company. And when it comes down to it when you understand your WHY, it can guide you in many different, and important ways too.

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About Sanctuary:

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Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.

We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. Learn more.