SEO

How Important is Google

How Important is Google to Local Businesses? In digital marketing and the world of SEO, we focus a good portion of our efforts on getting…

Search Engine Local Ranking Factors

Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively…

How to Evaluate SEO Providers & Avoid the Sketchy Ones

The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around…

5 Sketchy SEO Tactics

Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over…

Internal Linking Tactics

When reviewing a site from an SEO and overall web design perspective, one thing I always include on my checklist is internal linking. We can…

Local Search Tactics Phase 6: Enterprise Specific Local SEO

In Phase 6 of our Massive Guide to Local Search Tactics we look at special challenges related to working with larger companies. The following are…

Local Search Tactics Phase 5: Secondary Offsite Local Strategies

If you've mastered the SEO basics in the first four phases of our Massive Guide to Local Search Tactics, or you happen to have unlimited…

Local Search Tactics Phase 4: Secondary Onsite Local Strategies

After you've mastered the basics you can let the real work begin! The following secondary SEO tactics can be extremely effective but like most good…

Local Search Tactics Phase 3: Primary Offsite Local Strategies

Like the primary onsite strategies recommended in phase 2 of our Massive Guide to Local Search Tactics, there are many things that you can control…

Local Search Tactics Phase 2: Primary Onsite Local Strategies

There are many things that you can accomplish with your own website so you shouldn't waste an opportunity that you can fully control. Many of…

Local Search Tactics Phase 1: Local Campaign & Planning Setup

Every great SEO campaign starts with a solid foundation. In this section of our Massive Guide to Local Search Tactics you'll learn the basics of…

The Best SEO Strategy is Always About Your Customers (Not Google)

Great search engine optimization has always been, and will always be, about your customers. If you - or the company you’ve hired to do your…

Is Keyword Research Dead?

It used to be that including keywords in tags and content was a surefire way to improve your site's visibility in search results. However, Google…

SEO: What is User Intent?

What's the User Intent of "Pizza" Long focused on technical strategies and tactics (keywords, H1 tags, page links etc) for optimizing websites, search-engine optimization experts have…

Why is Local SEO Important?

More than 40 percent of online searches now focus on returning results for local companies, and Google, Bing, and Yahoo have changed their algorithms to…