SEO

Here’s What You Need to Know About the Google BERT Algorithm Update

For most companies, it takes a long time to earn a coveted spot in one of the top search results on Google. So it’s nerve-wracking…

Optimizing Events for Google Search: Boost That Attendance!

Visibility for your events is more important than ever, as Google has added some search perks specifically for events. Why is that vital for yours?…

Google Featured Snippet Update: Position Zero is No More

Google made an announcement earlier this year that featured snippets, which were once considered “position zero”, now count as position one on the first page…

Add Article Structured Data to News Posts to Help Them Stand Out in Search Results

Google recently published an article on best practices for news coverage with Search. In these uncertain and constantly changing times, it’s important to make sure…

Seeing Favicons in Your Google Search Results? Here’s Why…

Have you noticed anything different in your Google Search results lately? Google added tiny favicon icons to its organic search results in January. It was…

It’s Time to Dust Off That Old FAQ Page for a Shot at Position Zero

In the past, FAQ pages have been treated like a non-important essential—if that even makes sense. You know you should have an FAQ page (everyone…

Are You Getting the Most of Your Google My Business Listing?

Google My Business (GMB), like all other Google platforms, continues to make innovative new features to help both local and national businesses get the most…

Google Officially Launches FAQ Schema

Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. According to Search Engine Journal,…

Connect Faster with Potential Customers Through Voice Search

Over the past few years, people across the world have been changing their searching behaviors from clicking on a smartphone keyboard to an easier, more…

Google’s Position Zero: The Ultimate SEO Achievement

Have you started to notice that Google Search results look a little different lately? If you’ve Googled a question, it’s likely you’ve seen information in…

Google is Indexing Podcasts in Search Results. Are You Ready?

Earlier this year, Google began automatically transcribing podcasts to make them searchable in the Google Podcasts app. Just a few months later, Google started indexing…

Google Search in 2019

Google has recently released a list of additional features that are aiding in the discovery of web pages. With a focus on making search results…

Mobile-First Index: A Heads Up on Google’s Latest Change

Another Google update? We know what you mean. It seems Google is constantly changing and tweaking their algorithm in an effort to improve their search…

How Important is Google

How Important is Google to Local Businesses? In digital marketing and the world of SEO, we focus a good portion of our efforts on getting…

Search Engine Local Ranking Factors

Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively…