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Search Engine Optimization

Search Engine Optimization or SEO (If you’re not familiar with the term SEO, visit our blog post here to learn the basics.) for short is the art and craft of positioning a website in the organic (free) search engine listings for a specific keyword or key phrase. How this is accomplished is a matter of debate and opinion because the search engines never release specifics regarding how or why they rank sites higher than others.

How we can help.

There are many facts that we know about search engine rankings, and based on these facts and our extensive experience, we’re able to optimize your website and help you get positioned properly when someone searches for your products and services on the net. How we get there  involves knowledge, experience and a lot of work to reach the top. Our goal is to help our clients get there.

There is one hard and fast rule regarding what search engines like and there’s really no magical way around it. Search engines like high quality, relevant content and they like when other relevant, high quality sites link to that content. This is obviously where we focus a lot of our energies but there is a lot more that we do behind the scenes to guarantee that a search engine believes that your content is the most relevant and useful.

Laying the foundation

Initially what we do is keyword research. We seek to find out what people are actually searching for so we put our best foot forward. For example, we need to know if people search for your products and services by name or if they use specific industry jargon. The specific words are important too. You can rank for “my product name” but not rank for “buy my product name cheap”. By conducting proper research up front we’ll know precisely where to focus our efforts and get you the most bang for your buck.

Making good decisions

We might also determine that there is no real market for you to spend money on SEO. Just a little bit of time and research might save you a lot of money and headaches. The last thing we want to do is take your money and spend our time on an effort that’s not going to help you grow your business online. There are many opportunities to market your website online and our job is to get the job done right. We’ll definitely help you find the best way if SEO is not right for your business.

Delivering results

Search engine optimization (SEO) is a complicated and ever changing business but we’re good at keeping up. The search engines are always changing their algorithms and techniques to deliver the most relevant results possible. At SMG we pay close attention to this industry and the techniques involved to get you ranking well.

Of course this all comes with documentation of our improvements over time, stats, rank reporting, direct consultation and our years of online experience.

To read more about our specific seo services and processes please click here.

Please contact us today about how we can improve your company’s position in the search engines with our seo services.

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Chris Auman is a veteran Internet marketer, website developer, and designer with over 20 years of experience in the trenches. As President and Senior Strategist at Sanctuary, Chris has successfully guided the online marketing efforts for companies large and small. Chris’ clients range from family owned & operated retail operations with a local footprint of 1-10 stores to multinational Fortune 500 companies.

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