Articles

Google Search in 2019

Google has recently released a list of additional features that are aiding in the discovery of web pages. With a focus on making search results…

Facebook Shrinks Mobile Newsfeed Ad Space

As of Monday, August 19, Facebook has modified the requirements for ad creative. This includes a change in the aspect ratios for images on it’s…

Split Testing 101 – What you need to know

You’ve put a lot of time and money into developing a professional, custom website to promote your top of the line product or service, but your…

Mobile-First Index: A Heads Up on Google’s Latest Change

Another Google update? We know what you mean. It seems Google is constantly changing and tweaking their algorithm in an effort to improve their search…

10 Pro Tips for Better Cross-Channel Marketing

Consumers engage with brands using a wide variety of different platforms and mediums these days. You need to engage your customers where they’re at and…

How Important is Google

How Important is Google to Local Businesses? In digital marketing and the world of SEO, we focus a good portion of our efforts on getting…

Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Over a decade ago we were preaching “content is king” - long before the field of content marketing was an actual thing. Sure good design,…

Email Marketing Campaign Stats

Emails, are you sick of them yet? On any given day I can expect to receive between 30-50 emails, and I know people who receive…

Networking with The American Marketing Association

There is a network of marketing professionals that spreads across the United States, bound together by the same mission of educating and equipping others in…

Four Core Marketing Principles

Marketing your company or brand can often seem like a daunting task. Many business owners have trouble even knowing where to start. If you are…

Mobile Website Speed Matters

Own a smartphone? What ways do you use it? Well the answer for most of us is “for nearly everything.” Facebook, Google, email, maps, games…

Combating The Negative Review

Have you ever Googled your business name? Try it. Like what you see? If not, you’re not alone. Every year millions of dollars are spent…

Search Engine Local Ranking Factors

Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively…

Social Media 101

The presentation shares successful, trending Social Marketing Strategies to reach new customers, keep an eye on competitors trending events, and keep existing fans around much…

How to Evaluate SEO Providers & Avoid the Sketchy Ones

The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around…