Articles

Google Lead Form Extensions Show Promise for Higher Conversion Rates

Why Does Google Think Lead Form Extensions are Effective for Businesses? Convenience: Users can complete the lead form directly from the search results instead of…

Are You Getting the Most of Your Google My Business Listing?

Google My Business (GMB), like all other Google platforms, continues to make innovative new features to help both local and national businesses get the most…

Don’t Let Slow Site Speed Warnings Deter Website Visitors

You may have already been dealing with Google’s more recent focus to improve user’s mobile experience. Mobile site speed was key to maintaining good organic…

Google Officially Launches FAQ Schema

Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. According to Search Engine Journal,…

Offline Conversions Matter, Too! Start Tracking Store Visits in Google Ads

Did you know that you have the ability to track offline store visits in your Google Ads account? This can be extremely helpful when bringing…

Improve Your Campaign Performance with the New Facebook Inspect Tool

If you are utilizing Facebook ads for your business, you’re probably familiar with the Ads Manager dashboard, but may feel overwhelmed with all the reporting…

Utilize Local Influencers to Connect with Like-Minded People

Every time you scroll through Facebook or Instagram, it seems like there’s a friend or acquaintance talking about a product they love, a new service…

Connect Faster with Potential Customers Through Voice Search

Over the past few years, people across the world have been changing their searching behaviors from clicking on a smartphone keyboard to an easier, more…

Google’s Position Zero: The Ultimate SEO Achievement

Have you started to notice that Google Search results look a little different lately? If you’ve Googled a question, it’s likely you’ve seen information in…

Why Most Websites Should Have Live Chat

Live chat could be holding a lot of untapped potential for your business. In today’s mobile-focused and fast-paced world, customers expect to have questions answered…

Influencer Marketing: Real People Sharing the Benefits of Your Brand

Think about the last time a friend or family member told you about a product. It’s likely you felt more apt to try it because…

Google is Indexing Podcasts in Search Results. Are You Ready?

Earlier this year, Google began automatically transcribing podcasts to make them searchable in the Google Podcasts app. Just a few months later, Google started indexing…

Marketing to Gen Z: Tips to Help Get You Started

As a digital marketer, you know that rules and tactics are always changing. It can feel hard to keep up, especially navigating the waters of…

Hyper-personalization. It’s What the Next Era of Digital Marketing is Made of.

Despite the growing percentages of consumers who are concerned about their data privacy (86% according to Smart Insights), 72% of consumers say they will now…

Everything You Need to Know About Spotify’s Expanded Ad Capabilities

Early in 2019, Spotify spent $400 million to acquire podcast companies Paracst, Gimlet and Anchor and has been busy building up a repertoire of exclusive…