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Business Growth and Digital Marketing News & Tips 6-25-23

"To everything turn, turn, turn; There is a season turn, turn, turn" The Byrds may not be talking about marketing or seasonal businesses, but they…

Articles
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B2B Content Creation Ideas

Content is the backbone of any quality digital marketing strategy. That is true for B2C companies, and it is just as true for B2B companies.…

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How Page Builders Like Elementor Help Streamline the Website Development Process

Building a website from scratch is an intimidating task. There is a whole world of possibilities out there for your new site, and it can…

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Business marketing seasonality

Seasonality: The Reason Your Results Are Down?

It can be frustrating to see the results from your website decline. Whether you are noticing a dip in traffic, a drop-off in sales, or…

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How to Generate Repeat Sales with Email Automation

The hardest thing to do in business is to earn a new customer. For someone who has never purchased from you previously, to commit to…

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Business Growth and Digital Marketing News & Tips 6-11-23

Forget “hot girl summer” — we’re advocating for “big budget summer” in which business owners take charge of and optimize their digital marketing budgets. Do…

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Keys to Designing a Successful B2B Website

Building any website is a challenge. But, building an amazing website is an even bigger mountain to climb. There are many different parts of the…

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How Much Should I Spend on Digital Marketing?

At this point in history, it’s no longer a matter of whether or not your business should be engaging in digital marketing. Using digital promotional…

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Podcast Ep. #69 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 3)

Today on the Academy we’re going to continue talking about Content Marketing and wrap up part 3 in this series. For those who are not…

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mobile-advertising

Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App

The navigational capability of mobile smartphones is one of the features that have caused these devices to play such a major role in modern life.…

Podcasts
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Podcast Ep. #68 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2)

Today on the Academy we’re going to continue talking about Content Marketing. For those who are not familiar with the term or why it might…

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Business Growth and Digital Marketing News & Tips 5-21-23

At its core, content marketing is about providing a unique and unforgettable experience for your customers. It’s like hosting a dinner party at your home…

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Improving-PPC-Ad-Copywriting

Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting

There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…

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Segmenting Success: How Behavioral Segmentation Transforms Email Marketing

In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…

Podcasts
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Podcast Ep. #67 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)

Today on the Academy we’re going to be talking about Content Marketing. For those who are not familiar with the term or why it might…

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