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Beyond the Basics: Advanced Tips and Techniques to Optimize Your LinkedIn Profile for Sales
Creating a compelling LinkedIn profile that "sells" goes beyond the obvious steps of adding a professional headshot and updating your bio and work history. These…
Podcase Episode #78 – How B2B Marketing is Evolving: Strategies for Success in a Digital World
Today, let's explore how the world of B2B digital marketing is evolving. Our world has changed rapidly over recent years due to several key factors,…
Inbound vs. Outbound Leads: Finding a Winning Strategy
Understanding Inbound and Outbound Leads When it comes to generating leads for your business, it's essential to understand the difference between inbound and outbound strategies.…
Business Growth and Digital Marketing News & Tips 7-14-24
Implementing more personalization into your email campaigns is key to email marketing success in the age of tailored online experiences. Data segmentation is crucial for…
Podcase Episode #77 – Visioning – Charting a course toward fulfillment and success (Pt. 2)
Today we're continuing the conversation around a concept called visioning. If you haven't heard episode #1 please head over there now. Visioning can be a…
The Power of Propinquity
Yes, you read that right. The word is propinquity. To be honest, I've just recently heard the word. It's odd, yet kind of fun to…
Divide & Conquer: Segmentation and Your Email Strategy
More and more, consumers expect the marketing they engage with to be tailored to them and their interests. Smart marketers are taking advantage of this…
How to Budget for Growth
Greg Crabtree wrote two great books (Simple Numbers & Simple Numbers 2.0) that I continually reference when managing our business. I find these books invaluable…
Business Growth and Digital Marketing News & Tips 6-28-24
You’ve heard the quote, “If you fail to plan, you plan to fail” — and for good reason. Whether you just started your business or…
Understanding Events and Key Events in Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, designed to provide a comprehensive view of user interactions across various digital touchpoints.…
Future-Proofing Your Small Business: Strategies for Long-Term Growth
Creating and growing a business using outdated sales tactics, vanity metrics, and short-term strategies will be the death of your organization. Take a look at…
The Importance of Testing Forms on Conversion Landing Pages
In the world of digital marketing, the landing page stands as a pivotal gateway between visitors and conversions. A conversion landing page is exactly what…
AI Search Stumbles: Google’s AI Overviews Need Work
Search engines are the cornerstones of our digital world, and Google, the current king (at the moment) of search, has been constantly trying to innovate…
Business Growth and Digital Marketing News & Tips 6-14-24
It’s as critical for search engines to understand your content as it is for your buyer personas. Developing an SEO content strategy that keeps your…
Digital Advertising Fraud and How to Fight Back
When you log into Google Analytics and see that your new ad campaign has an unbelievable amount of clicks and impressions, it’s hard not to…
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