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The SEO vs. PPC Debate – Which Tactic is Better?
In digital marketing, there is perhaps no more heated debate than that between SEO and PPC. Some marketers swear by playing the long game with…
What is Threads and Is It Right for Your Organization?
If you spend any time at all on social media these days, you surely have seen some interesting developments. Things are always changing quickly, and…
Words That Work: How UX Writing Improves the User Experience
When discussing website design, “UX” is shorthand for user experience. For a UX designer, the task at hand is to enhance the experience that a…
5 Ways ChatGPT Can Make It Easier on Your Digital Marketing Team
If you aren’t yet using ChatGPT to improve the performance of your digital marketing team, now might be the time to dive in. Some businesses…
Comparing the Best CMS Systems
If you are going to build a new website, the chances are you will be using a content management system, or CMS. While it’s not…
Business Growth and Digital Marketing News & Tips 8-27-23
When first getting started in business, it’s tempting to think that all you need to do is create a product or a service that meets…
A Simplification of the New GA4 Features
As the gradual shift from Universal Analytics (UA) to GA4 continues to progress, plenty of website owners and managers are a bit confused about what…
A Quick Guide to Updating Your Facebook Business Page
Creating and maintaining a Facebook business page is one of the easiest promotional tools you have at your disposal. Business pages are free to create…
How to Position Your Business in the Right Light
One of the key aspects of being successful with any business venture is positioning. It’s not always good enough to bring a quality product or…
Business Growth and Digital Marketing News & Tips 8-13-23
Speed, endless ideas and robotic consistency are just a few of the reasons you may be considering using AI tools like ChatGPT to help with…
Pay-Per-Click Glossary of Terms
Using pay-per-click advertising is one of the best ways to pick up a quick flow of traffic to your website. While organic SEO is a…
How to Leverage AI for Content Creation (Without Sounding Like a Robot)
While it is yet to be seen exactly how artificial intelligence tools like ChatGPT change the digital landscape, we can say one thing for certain…
Podcast Ep. #73 – The Value of an SEO SWOT Analysis
Today is another Academy Quick Tip. We're all busy and need to continually learn. But sometimes we just don't have the time to read entire…
Business Growth and Digital Marketing News & Tips 7-31-23
Everyone wants fast results, but that’s not always the case with digital marketing. Sure, there are tactics that get you clicks and impressions within a…
Leveraging LinkedIn InMail Ads for B2B Outreach
If you own or operate a business, you should be on LinkedIn. There are simply too many opportunities for connections available on this platform to…
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