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Articles
LinkedIn Optimization for Sales

Beyond the Basics: Advanced Tips and Techniques to Optimize Your LinkedIn Profile for Sales

Creating a compelling LinkedIn profile that "sells" goes beyond the obvious steps of adding a professional headshot and updating your bio and work history. These…

Podcasts
Podcast - b2b - marketing - lrg

Podcase Episode #78 – How B2B Marketing is Evolving: Strategies for Success in a Digital World

Today, let's explore how the world of B2B digital marketing is evolving. Our world has changed rapidly over recent years due to several key factors,…

Articles
Inbound vs Outbound Leads

Inbound vs. Outbound Leads: Finding a Winning Strategy

Understanding Inbound and Outbound Leads When it comes to generating leads for your business, it's essential to understand the difference between inbound and outbound strategies.…

News
The Academy - Newsletter0321

Business Growth and Digital Marketing News & Tips 7-14-24

Implementing more personalization into your email campaigns is key to email marketing success in the age of tailored online experiences.  Data segmentation is crucial for…

Podcasts
Podcast - visioning - 2 - lrg

Podcase Episode #77 – Visioning – Charting a course toward fulfillment and success (Pt. 2)

Today we're continuing the conversation around a concept called visioning. If you haven't heard episode #1 please head over there now. Visioning can be a…

Articles
The power of propinquity

The Power of Propinquity

Yes, you read that right. The word is propinquity. To be honest, I've just recently heard the word. It's odd, yet kind of fun to…

Articles
Segmentation and Your Email Strategy

Divide & Conquer: Segmentation and Your Email Strategy

More and more, consumers expect the marketing they engage with to be tailored to them and their interests. Smart marketers are taking advantage of this…

Articles
How to budget for growth

How to Budget for Growth

Greg Crabtree wrote two great books (Simple Numbers & Simple Numbers 2.0) that I continually reference when managing our business. I find these books invaluable…

News
The Academy - Newsletter050122

Business Growth and Digital Marketing News & Tips 6-28-24

You’ve heard the quote, “If you fail to plan, you plan to fail” —  and for good reason. Whether you just started your business or…

Articles
Events & Key Events in GA4

Understanding Events and Key Events in Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, designed to provide a comprehensive view of user interactions across various digital touchpoints.…

Articles
Strategies for long term growth

Future-Proofing Your Small Business: Strategies for Long-Term Growth

Creating and growing a business using outdated sales tactics, vanity metrics, and short-term strategies will be the death of your organization. Take a look at…

Articles
The importance of testing forms

The Importance of Testing Forms on Conversion Landing Pages

In the world of digital marketing, the landing page stands as a pivotal gateway between visitors and conversions. A conversion landing page is exactly what…

Articles
ai-overviews-problems

AI Search Stumbles: Google’s AI Overviews Need Work

Search engines are the cornerstones of our digital world, and Google, the current king (at the moment) of search, has been constantly trying to innovate…

News
The Academy - Newsletter 022022

Business Growth and Digital Marketing News & Tips 6-14-24

It’s as critical for search engines to understand your content as it is for your buyer personas. Developing an SEO content strategy that keeps your…

Articles
Combating digital advertising fraud

Digital Advertising Fraud and How to Fight Back

When you log into Google Analytics and see that your new ad campaign has an unbelievable amount of clicks and impressions, it’s hard not to…

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