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Business Growth and Digital Marketing News & Tips 10-13-24

Hi Friends! We're here for you again this week with the latest marketing news and business growth tips to inspire!
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Hold on to your hats, folks! Google’s search summaries, those handy AI-generated snippets that quickly answer your questions when you search are a hot topic with marketers. Today we’re going to quickly give you an update about what you need to know.

  • Ads are Coming: Get ready to see relevant ads sprinkled within those AI summaries. Don’t panic! These ads should be related to your search and might even help keep those summaries free.
  • Accuracy Matters: Some folks are worried about the summaries being unreliable. While some glitches exist, Google’s working on improving accuracy and transparency.
  • Who Sees What?: The ads might be personalized based on your search history for signed-in users, but incognito surfers can breathe easy – they won’t see personalized ads.

Burning Questions about Google Search Ads:

Will these AI summaries replace traditional search results? Probably not, but they’ll likely become a more prominent part of the search experience.

Will these ads be intrusive? No promises, but Google says they’ll be relevant to your search.

Can I avoid the ads altogether? Not entirely, but incognito mode hides personalized ads.

Do the ads affect website traffic? Early signs suggest minimal impact, but it’s a new feature – stay tuned!

Is Google losing its search dominance? Competition is rising, but Google’s still a heavyweight.


MARKETING AND GROWTH NEWS

What you need to know:

Search Shakeup: Move over Google. Explore the rise of alternatives like Amazon and TikTok for finding things online.

Spam Smackdown: Google’s cracking down on spam! This update explains how they’re fighting misleading content, so you can trust your search results even more.

Short and Sweet: Get ready for longer YouTube Shorts! Creators can now film 3-minute videos, potentially bringing even more entertaining content your way.

Target Talk: Learn about Google’s TCPL, a budgeting tool for advertisers. For business owners, this could help you understand how to better target your audience online.

UGC on the Rise: Google’s putting more emphasis on user-generated content! This means you might see more reviews, forum discussions, and social media content in your searches, potentially giving you a wider range of perspectives.

Search Showdown: The battle of the AI search engines heats up! Learn more about OpenAI’s SearchGPT, a potential competitor to Google’s AI search efforts.

Meta Makes Moves: Meta’s getting creative with advertising! AI video ad tools could lead to a whole new wave of engaging content on Facebook and Instagram.

Spooky Season Insights: Ready to rock Halloween? Pinterest is here to help! Learn about the latest costume and decor trends, so you can be the spookiest one on the block.

Reel Tips: Want to make killer Reels ads on Instagram and Facebook? Meta is offering new tips and tricks to help you create engaging content that gets results.

Insta Inspiration: Feeling lost on Instagram? Worry not! Here are some current tips to help you create better content and grow your audience.

The Economy: The economy is roaring back to life, according to a new report from Fortune. Experts are predicting strong growth, low unemployment, and continued inflation control. This could mean good times ahead for businesses and consumers alike.

DIGITAL MARKETING STRATEGY

Why an Inbound approach can be better than traditional marketing 

Let’s discuss the benefits of choosing an inbound approach to marketing over more traditional tactics that we’re all familiar with. You know them well. TV Ads, Billboards, Print Ads, Cold Calling, Junk Mail. While both aim to generate leads and drive sales, their methods are drastically and fundamentally different.

Listen in to hear more or check out our free Inbound download below.

Listen Now


FREE DOWNLOAD

Learn about the benefits of Inbound

Inbound marketing is a customer-centric approach aimed at attracting, engaging, and delighting audiences through valuable content and interactions. In short, inbound marketing is the art of putting your customers first. Download Now.

FREE Download -  Inbound Marketing 101

SALES CASE STUDY

Your Website is Generating Leads, But Is Your Sales Team Following Up in Time?

We recently completed an internal study with a client to determine why the leads they were getting from their website weren’t converting into sales. Bottom line: we found that 79% of their qualified leads were never contacted by the sales team. Learn how to make sure that this doesn’t happen to your team.

Read More


YOUR TEAM

Your Website is Generating Leads, But Is Your Sales Team Following Up in Time?

Quick tips: Three tips on how to hire the right people...
Quick Tip #1: Make sure they're the right fit for your team dynamic.
Quick Tip #2: Find people who love to learn.
Quick Tip #3: Hire people who are smarter than yo!.

KEEPING UP

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Chris-Auman
About Chris Auman:

Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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