What you need to know – November 18, 2024 Update

Hello everyone. Happy Monday! Welcome to our lovingly curated list of the best digital marketing and business news and advice. These are the key stories that we think you need to know about, all in one place.

First, I wanted to let you know that a new PBS Documentary from Ken Burns about Leonardo da Vinci drops today.

Why da Vinci? Leonardo da Vinci was the ultimate Renaissance man, embodying genius, curiosity, and boundless creativity that transcended disciplines. As a scientist, artist, inventor, and philosopher, he approached life and work with an insatiable thirst for knowledge, blending art and science in ways that were centuries ahead of his time.

His ability to see connections between seemingly unrelated fields led to innovations that shaped modern engineering, medicine, and art. His visionary ideas made him a sought-after innovator and thinker, with a personal drive that pushed the boundaries of human potential.

Now, on to the news…

Marketing Makeover: It’s All About Being Holistic.

The latest trend is holistic marketing. This means ditching the separate campaigns for each channel and creating a unified strategy that works seamlessly across all platforms. It’s all about providing a consistent, customer-centric experience, no matter where they interact with your brand. HubSpot

LinkedIn Gets Volunteer Vibes: New Feature Lets You Showcase Your Do-Goodery

LinkedIn is now letting you highlight your volunteer experience on your profile. This new “Open Volunteer” option is a great way to showcase your commitment to social causes and potentially connect with like-minded professionals. Social Media Today

Bluesky Soars: New Social Media Platform Sees Meteoric Rise

Move over, Facebook and Twitter! There’s a new kid on the block, and it’s growing fast. Bluesky, the decentralized social media platform, claims to have signed up a whopping 1 million users in just 24 hours! Is this the future of social media? Stay tuned! TechCrunch

Marketers, Get Ready to Model Your Marketing Mix!

Ready to master the art of marketing mix modeling? This technique helps you understand the impact of different marketing channels on your overall business performance. By analyzing data, you can optimize your marketing spend and achieve better results. Search Engine Land

Instagram Expands Post Boosting:

Want to give your Instagram posts an extra boost? Instagram has expanded its post-boosting feature to include more post types, giving you even more opportunities to reach a wider audience. It’s time to take your Instagram game to the next level! Social Media Today

The Future of SEO:

Artificial intelligence is revolutionizing the world of SEO. From generating content to analyzing data, AI tools are changing the way we optimize our websites. Stay ahead of the curve and embrace the future of SEO! Search Engine Land

YouTube Gets Smarter: AI-Powered Video Summaries and More

The platform is expanding its use of AI-generated video summaries, making it easier to quickly understand the content of long videos. Plus, they’re rolling out new tools to help creators produce better videos. Search Engine Journal

Threads Takes the Internet by Storm: 275 Million Users and Counting

Mark Zuckerberg’s latest venture, Threads, has already amassed a massive user base. This text-based social media platform is quickly becoming a popular choice for sharing thoughts, connecting with friends, and following your favorite creators. Social Media Today

LinkedIn’s Engagement Soars:

LinkedIn has seen record-breaking engagement, with users sharing insights, connecting with colleagues, and participating in discussions. It’s a great time to be on LinkedIn, so get ready to connect, learn, and grow! Social Media Today

Google Ads Says Goodbye to Call Ads:

Google Ads is bidding farewell to call ads. While it’s the end of an era for some advertisers, there are still plenty of effective ways to drive calls and conversions. Search Engine Roundtable

LinkedIn Levels Up with Free AI Certification Courses

Want to level up your LinkedIn skills? The platform is now offering free AI certification courses. Learn how to leverage AI tools to optimize your profile, create engaging content, and land your dream job. Search Engine Journal

Meta’s AI Ambitions: A New Search Engine in the Works?

Meta, the company behind Facebook and Instagram, is reportedly developing its own search engine to power its AI chatbot. This could potentially challenge Google’s dominance in the search engine market. Social Media Today

The Fastest-Growing AI Companies to Watch

Curious about the AI companies making waves? This article highlights some of the fastest-growing AI companies and their innovative solutions. Ahrefs

SEO Basics: The Power of Canonicalization

Want to avoid duplicate content issues and improve your search engine rankings? This article explains the basics of canonicalization and how to implement it effectively. Search Engine Land

Tech Titans Clash: CFOs Battle for Top Talent

The tech industry is heating up as companies compete for top talent. CFOs are playing a crucial role in attracting and retaining skilled professionals. Fortune

A Post-Election Market Rally: What’s Next?

The recent election has led to a surge in the stock market. While some uncertainty remains, many experts are optimistic about the future of the US economy. However, it’s important to stay informed and adapt to changing market conditions. MarketWatch