What you need to know – October 28, 2024 Update

Hello everyone. Welcome to our lovingly curated list of the best digital marketing and business news. These are the key stories that we think you need to know about, all in one place. We’ve provided concise summaries of each for your convenience along with a link to one of the best articles on the topic if you’d like to read more.

Instagram Carousel Craze: The New Swipe Right for Success?

Feeling like your Instagram posts are disappearing faster than a free donut? The head honcho at Instagram suggests a solution: carousels! These multi-image or multi-video posts can grab attention and keep people engaged, potentially boosting your reach. Think of them as mini-stories within a single post, perfect for showcasing your creativity and keeping your audience swiping for more. Read More

Shine Bright with Google’s Local Services Ads (But Watch Your Wallet)

Google’s Local Services Ads can be a great way to stand out online and attract customers. However, some advertisers are worried about rising costs associated with the feature. Is it a shining opportunity or a budget black hole? Read More

Conquering Search: Google Makes Navigation a Breeze with Easy In-Search Website Exploration

Tired of hopping back and forth between websites to find that one perfect recipe (or pair of shoes)? Google’s new sitelinks search box lets you search within a specific website directly from the search results page. This nifty feature saves you time and frustration, making navigating search results a breeze. Read More

Master the Threads on Meta: Tips for Building Your Presence

Want to make a splash on Threads, Meta’s new social media platform? Learn how to create engaging content and build a following with these helpful tips. Become a Threads thread-master and weave your way to social media success! Read More

Meta Taking Control? Automatic Adjustments in Ad Accounts Spark Concern

Meta is making changes to ad accounts without explicit user consent. While intended to improve performance, some advertisers are worried about the impact on their campaigns. Is Meta giving ad management an automated makeover, or taking away control? Read More

AI Power Up! Google Rolls Out Updates to Make Performance Max Campaigns Smarter

Google’s using AI to make your Performance Max campaigns even more effective! This update promises to improve campaign performance and make managing your campaigns a breeze. Level up your campaigns with the power of AI! Read More

Reel it In: Instagram Unveils Tips to Boost Your Reels Performance

Instagram’s testing a new feature with insights and tips to help you improve your Reels performance. Hook your audience and reel them in with these new tips! Read More

Google Tests Video-Enabled Shopping Ads: A More Visual Shopping Experience

Get ready for a more visually appealing shopping experience! Google’s testing video-enabled shopping ads, which could make product discovery more engaging for online shoppers. Shopping is about to get a whole lot more visual! Read More

TikTok Takes the Lead in Gen Z Shopping: A New Era of Product Discovery

Gen Z is turning to TikTok for product recommendations! Marketers, take note: This platform could be a goldmine for reaching younger audiences. It’s time to hop on the TikTok trend and start showcasing your products in creative and engaging ways! Read More

LinkedIn Levels Up: ID Verification Gains Momentum

Want to boost your credibility on LinkedIn? Consider verifying your identity with their new ID verification service. This could help you stand out and build trust with your connections. Level up your LinkedIn profile with this new verification feature! Read More

SEO Trends 2025: A Glimpse into the Future

Curious about what the future holds for SEO? 2025 is shaping up to be a year of significant change in the SEO landscape, with Google’s antitrust challenges, the rise of AI, and the ongoing importance of technical SEO and user experience all playing major roles. Read More

Inbound vs. Outbound: The Consumer’s Choice

Are you team inbound or outbound marketing? This article explores the preferences of consumers when it comes to search, social media, and AI. Search remains king, with AI tools gaining traction, especially among younger users. Social media still holds sway, but its impact varies. Consumers value authentic reviews and helpful content, and ad blockers are on the rise. Read More