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What Google’s Antitrust Case Means to Small Business Advertisers
In a landmark decision, a U.S. judge has ruled that Google violated antitrust laws by maintaining an illegal monopoly over online searches. This verdict marks…
Business Growth and Digital Marketing News & Tips 10-13-24
Hold on to your hats, folks! Google's search summaries, those handy AI-generated snippets that quickly answer your questions when you search are a hot topic…
How Social Media Influencers Can Help You Build Trust and Expand Your Reach
Parasocial relationships have become more prevalent and more important in the past four years than ever before. A parasocial relationship can be described as a…
What you need to know – October 7, 2024 Update
Hello everyone! Welcome to our lovingly curated list of the best digital marketing and business news that we think you should know about from the…
Lead Generation Content Ideas to Drive High-Quality Leads
A well-thought-out lead generation strategy can be the difference between an empty sales pipeline and a thriving one. But capturing leads effectively requires more than…
Podcase Episode #83 – Retention – How to truly grow your revenue
Today lets talk about customer retention. Retaining customers is how we not only keep our revenue steady, but also create opportunities to increase it. Many…
What you need to know this week – September 27, 2024
Hello everyone. Happy Friday! Welcome to our lovingly curated list of the best digital marketing and business news that we think you should know about…
Business Growth and Digital Marketing News & Tips 9-27-24
Originally developed in post-war Japan to address resource scarcity, The Toyota Way system has evolved into a refined approach that touches every part of an…
A/B Testing Emails and How to Interpret Results
A/B testing, or split testing, is a powerful method used in email marketing to optimize campaigns. It compares two versions of an email to see…
Your Website is Generating Leads, But Is Your Sales Team Following Up in Time?
We recently completed an internal study with a client to determine why the leads they were getting from their website weren’t converting into sales. Bottom…
Podcase Episode #82 – Why an Inbound approach can be better than traditional marketing
Today I wanted to openly discuss the benefits of choosing an inbound approach to marketing over more traditional tactics that we're all familiar with. You…
10 Key Benefits of Inbound Marketing vs Traditional Advertising
In the world of marketing, two approaches often compete for attention: inbound marketing and traditional marketing. While both aim to generate leads and sales, they…
Business Growth and Digital Marketing News & Tips 9-13-24
SEO is more than just a buzzword; it’s a crucial factor in achieving online visibility and digital marketing success. But how do you know if…
How to Use Email Analytics and Metrics to Measure Success
Email marketing remains one of the most effective digital marketing strategies, but success doesn't come from simply sending messages out into the abyss. To truly…
Podcase Episode #81 – The Toyota Way – 10 key concepts that can grow your business
Today I wanted to talk about a philosophy called The Toyota Way. The Toyota Way is a comprehensive framework that extends far beyond the auto…
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