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Videos
lauren-cortney-hiring-with-digital-markting

Video Podcast – How digital marketing can help with hiring and retention

View on YouTube Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of…

Articles
Inbound marketing - organic traffic

Organic Traffic is Down… Now What?

Building up a website to the point that it earns a significant flow of ongoing organic traffic is no easy task. You should feel quite…

News
The Academy - Marketing Newsletter3

Business Growth and Digital Marketing News & Tips 8-21-22

Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…

Articles
Three fixes to improve site speed

3 Quick Fixes to Improve Website Speed

There are few things in the digital sphere that are as important as website speed. If you want to rank well in search results and…

Podcasts
Podcast - Built to last book summary - feature

Podcast Episode 40 – How to create a company that is Built To Last (Part 2)

Today on the Academy I wanted to talk again about how to build a lasting company. I'll do this by walking you through the 12…

Articles
PPC targeting and segmentation

PPC Audience Targeting and Segmentation

Pay-per-click ads are one of the core elements of most digital marketing campaigns. Whether you use PPC ads as your primary method of lead acquisition,…

Podcasts
Summary of book Built To Last

Podcast Episode 39 – How to create a company that is Built To Last (Part 1)

Today on the Academy we'll be talking about how to build a lasting company. I'll do this by walking you through the 12 "myths" that…

News
The Academy - Newsletter4

Business Growth and Digital Marketing News & Tips 8-7-22

For millions of website owners, tracking their site’s performance with Google Analytics is a regular part of their process. But why do so many site…

Articles
Turn a landing page into a pillar page

How to Turn an Existing Landing Page into a Pillar Page

When building or managing a website, it’s important to have clear roles for each of your pages. All pages on a site are not the…

Podcasts
Podcast - How digital marketing can help with hiring and retention

Podcast Episode 38 – How digital marketing can help with hiring and retention

Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of the efforts here…

Articles
Email subject lines

Email Subject Lines: What Works?

Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…

Articles
Website Success Accessibility Best Practices

Website Accessibility Best Practices

It’s easy to take the accessibility of the web for granted. Without any disabilities to overcome, you probably have little trouble using the various websites…

Podcasts
Podcast - Traction Summary - EOS - Part 3

Podcast Episode 37 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 3)

Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. This is part 3 in the…

News
The Academy - Marketing Newsletter2

Business Growth and Digital Marketing News & Tips 7-24-22

It’s easy to overlook the importance of clearly defining the purpose of your company and the goals it is trying to achieve. When you first…

Articles
Why track with Google Analytics?

Why Track Goals with Google Analytics?

For millions of website owners, tracking their site’s performance with Google Analytics is a regular part of their process. But why do so many site…

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