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Measuring SEO Success: Key Metrics to Track and Analyze
In 2023, there are a staggering 1.13 billion websites on the internet, but only about 200 million are actively used. Regardless, that’s a LOT of…
Podcast Ep. #75 – Annual Business Planning and The Clarity Break
We're well into the fourth quarter of the year, so today on the Academy I wanted to talk a little bit about strategic business planning.…
Utilizing Event Tracking in GA4 for Advanced Analytics
Google Analytics has long been the standard for website owners and managers to learn about the performance of their digital properties. While the shift from…
An Introduction to LinkedIn Ads
When you think about running digital ads for your business, you probably think first about the standard social media platforms and search hubs like Google…
How to Find and Understand Your Ideal Audience
When you boil it down, the entire goal of digital marketing is to find your audience out there on the web. If you can find…
Business Growth and Digital Marketing News & Tips 10-15-23
Inbound is in, outbound is out. Marketing generally falls into one of two categories: inbound and outbound. And while there may still be a place…
Three Steps You Can Take Today to Optimize Your PPC Ad Performance
There is perhaps no better way to quickly drive traffic to your website than using PPC (Pay-Per-Click) ads. With pay-per-click, you can turn on a…
Build Your Own Cold Email Lists and Take Control of Your Email Marketing
To find success with digital marketing, it’s important to consider as many available avenues as possible. You typically don’t want to specialize in just one…
The Importance of Mobile Optimization for SEO in the Mobile-First Era
When you are working through a website development project, you are likely doing that work on a computer. Whether it’s a desktop or a laptop,…
Business Growth and Digital Marketing News & Tips 10-2-23
Do you have a strategy to grow your business beyond blanket advertising and aggressive sales tactics in 2024? Let us introduce you to The Inbound…
Transforming Outbound Email Marketing into Inbound Success
In marketing-speak, there are generally two categories of strategies that you can employ for your business – inbound and outbound. These days, inbound is all…
The Key to a Successful Website Launch: A Comprehensive Testing Strategy
Launching a new website is an exciting and ultimately fulfilling process. You might be developing a new site to replace an aging one, creating a…
How to Set Up and Track Goals in GA4
Describing the transition to GA4 (Google Analytics 4) as controversial among marketers seeking to analyze and measure their performance would be a considerable understatement. Of…
Connecting with Customers: A Guide to Creating Buyer Personas
If there is a golden rule to be obeyed in the world of digital marketing, it is this – you need to understand who your…
Business Growth and Digital Marketing News & Tips 9-17-23
If your team hasn't embraced the power of AI yet, it's high time to explore its vast potential. While Artificial Intelligence is undoubtedly a valuable…
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