Business Growth and Digital Marketing News & Tips 11-03-24

I Promise

Seth Godin made a statement in a recent blog post that says “There is a significant difference between, “I promise,” and “I’ll do my best.”

This is a good point. As a business owner or marketer, it’s important to make promises that you’re willing and able to keep. When you make a promise, it’s more than just words—it’s a commitment that your customers expect you to honor.

Only offer promises when you’re confident you can deliver, and then work tirelessly to fulfill them. This not only shows dedication but also builds trust and strengthens relationships with your customers.

While it’s assumed you’ll always do your best, making realistic, achievable promises demonstrates your reliability and integrity. Customers will appreciate knowing they can count on you for more than just effort—they can count on results.

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MARKETING AND GROWTH NEWS

What you need to know:

Carousel Craze: Feeling like your Instagram posts are disappearing faster than a free donut? The head honcho at Instagram suggests a solution: carousels! These multi-image or multi-video posts can grab attention and keep people engaged, potentially boosting your reach. Think of them as mini-stories within a single post, perfect for showcasing your creativity and keeping your audience swiping for more. 

Watch Your Wallet: Google’s Local Services Ads can be a great way to stand out online and attract customers. However, some advertisers are worried about rising costs associated with the feature. Is it a shining opportunity or a budget black hole? 

Conquering Search: Tired of hopping back and forth between websites to find that one perfect recipe (or pair of shoes)? Google’s new site links search box lets you search within a specific website directly from the search results page. This nifty feature saves you time and frustration, making navigating search results a breeze.

Master Threads: Want to make a splash on Threads, Meta’s new social media platform? Learn how to create engaging content and build a following with these helpful tips. Become a Threads thread-master and weave your way to social media success! 

Meta Taking Control? Meta is making changes to ad accounts without explicit user consent. While intended to improve performance, some advertisers are worried about the impact on their campaigns. Is Meta giving ad management an automated makeover, or taking away control?

Performance Max Power Up: Google’s using AI to make your Performance Max campaigns even more effective! This update promises to improve campaign performance and make managing your campaigns a breeze. Level up your campaigns with the power of AI! 

Reel it In: Instagram’s testing a new feature with insights and tips to help you improve your Reels performance. Hook your audience and reel them in with these new tips!

Video-Enabled Shopping Ads: Get ready for a more visually appealing shopping experience! Google’s testing video-enabled shopping ads, which could make product discovery more engaging for online shoppers. Shopping is about to get a whole lot more visual!

Gen Z Shopping: Gen Z is turning to TikTok for product recommendations! Marketers, take note: This platform could be a goldmine for reaching younger audiences. It’s time to hop on the TikTok trend and start showcasing your products in creative and engaging ways!

LinkedIn Levels Up: Want to boost your credibility on LinkedIn? Consider verifying your identity with their new ID verification service. This could help you stand out and build trust with your connections. Level up your LinkedIn profile with this new verification feature!

SEO Trends 2025: Curious about what the future holds for SEO? 2025 is shaping up to be a year of significant change in the SEO landscape, with Google’s antitrust challenges, the rise of AI, and the ongoing importance of technical SEO and user experience all playing major roles.

The Consumer’s Choice: Are you team inbound or outbound marketing? This article explores the preferences of consumers when it comes to search, social media, and AI. Search remains king, with AI tools gaining traction, especially among younger users. Social media still holds sway, but its impact varies. Consumers value authentic reviews and helpful content, and ad blockers are on the rise.

SOCIAL MEDIA

How Social Media Influencers Can Help You Build Trust and Expand Your Reach 

Struggling to connect with your target audience on social media? This article explores the power of influencer marketing. Learn how partnering with social media personalities can build trust and brand loyalty, ultimately expanding your reach and driving sales.

Read More

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FREE DOWNLOAD

Learn about the benefits of Inbound

Inbound marketing is a customer-centric approach aimed at attracting, engaging, and delighting audiences through valuable content and interactions. In short, inbound marketing is the art of putting your customers first. Download Now.

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CONTENT MARKETING

Lead Generation Content Ideas to Drive High-Quality Leads

Need some fresh ideas to boost your lead generation? This article offers a wealth of content ideas, from informative blog posts and engaging social media content to insightful articles and eye-catching infographics. It’s time to level up your content strategy and start generating more leads!

Read More

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YOUR WEBSITE

IS your website traffic is down? Try these 5 tips to increase traffic:

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