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Intro to Social Media for Businesses
As a business owner who is relatively inexperienced with new digital marketing tactics, it’s easy to feel overwhelmed with the idea of creating and building…
PPC Ads for Beginners: Everything You Need to Know About Pay-Per-Click Ads and How to Get Started
As a small business, you have to allocate your marketing spend carefully, paying close attention to generating maximum return on investment. Where does PPC fit…
Go from Implementing Individual Digital Marketing Tactics to Comprehensive Campaigns
So, you’re hosting a virtual event/live webinar next month and want to get as many people as possible to sign up and attend. You’ve decided…
Five Reasons to Choose WordPress as Your CMS
You can have the most beautiful, aesthetically pleasing website out there… that does nothing for your business. Not only is a website’s design and appearance…
Getting Customers Back to Your Website with Retargeting Ads
The internet represents the greatest marketing opportunity on earth. Simply put, no other platform can reach even a fraction of the audience that can be…
Audience Targeting Strategies for Social Media Ads
Social media advertising is essential if you are looking to expand your reach to new target audiences—and fast. Several studies show that organic reach is…
Metrics You Should Be Tracking to Measure Success with Digital Marketing
Digital marketing provides an exciting way to reach a large audience—measurably and cost-effectively. With digital marketing, you can reach far more customers than you can…
Top 4 Tips for Optimizing Landing Pages for Conversions
Have you ever been redirected to another website after clicking on an ad or a promotional link? That new website is, in actuality, a landing…
Tips for Running a Successful Facebook Ad Campaign
Recent estimates indicate that Facebook has over 2.6 billion users. And the typical active user spends nearly 40 minutes a day on the platform. With…
How to Build a Keyword Seed List for SEO
If you’re not familiar with the concept of search engine optimization (SEO), then the idea of creating a keyword seed list might seem a bit…
What is Organic Search and Why Is SEO Important?
You have a website so that you can communicate important information, help and educate your potential customers and get leads for your business, right? That’s…
Six Quick Fixes for Improved WordPress SEO
When it comes to your Wordpress website, you just want it to be found by the right people. But in order for your site to…
Boost Online Sales with Free Product Listings in Google Search Results
As COVID-19 continues to hinder businesses from running at full speed, small business owners are looking for any opportunities that they can online to make…
Offer Flexible Payment Options to Sustain and Grow Your Business Through a Downturn
Many customer experience functions require reinvention or improvement as we collectively move into a new era of doing business. Tighter budgets and future financial fears…
Updates to Responsive Search Ads & Shopping Campaign Ads from Google Help Get More Customers Shopping
Google keeps unrolling new features that help us better target our ads or test new aspects of our campaigns, and ultimately help you reach the…
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