Friday was National Day of Unplugging! It’s on the First Friday of March and encourages people to try a digital detox and unplug for 24 hours, from sundown to sundown. After you finish reading this newsletter (wink), consider putting down your device for a while, or explore how occasional breaks from technology may benefit business owners and marketers like you!
Happy Tuesday. Have a great day!
MARKETING AND GROWTH NEWS
What you need to know:
Google will restrict advertisers’ ability to track users of Android phones and other devices. It joins Apple in taking steps to strengthen privacy for U.S. consumers, a sea change for the digital ad industry.
Metaverse: Disney hired someone to lead its metaverse strategy. Why do we care? Because when Disney commits resources to something new like this, it’s going to be a safe bet that we may be following along in the future.
Facebookers become Metamates. Mark Zuckerberg announced at a Tuesday all-hands meeting that Meta’s employees will henceforth be called “Metamates” rather than “Facebookers” to align with a new set of corporate values.
TikTok claims that they’ve changed the way we shop.
TikTok has also extended the max length of videos to 10 minutes.
Facebook is trying to go in the opposite direction with Reels (Short videos on Facebook and Instagram), which was recently released on iOS and Android apps in 150+ countries.
Twitter: The company ended the fiscal year with $5.08 billion in total revenue, up 37% year over year, with 217 million daily active users in Q4.
LinkedIn debuts its own podcast network.
Business: Retail sales in the US jumped 3.8% mom in January of 2022, rebounding from an upwardly revised 2.5% drop in December, and much better than market forecasts of a 2% rise. It was the biggest increase in retail sales in ten months.
Business: The number of Americans filing for unemployment benefits dropped to their lowest level in 52 years recently. January had impressive jobs growth numbers which included a low unemployment rate of 4%. The US added the most jobs on record last year—6.4 million.
Perseverance – A story to inspire growth and success in business and life
Today on the Academy we wanted to give all you business owners and marketers a little bit of inspiration instead of talking about specific tactics and concepts. Sometimes we all need a little spark of inspiration to keep us going and we hope today’s podcast will be just that for you.
“In the confrontation between the stream and the rock, the stream always wins–not through strength but by perseverance.” – H. Jackson Brown, Jr.
(VIDEO) User experience and Website Design Psychology – Why it matters
Listen in and let Chris Auman explain why we need to actively influence and guide our website visitors.
We do this to ensure that they’re able to find the information they need, solve a problem, or purchase a solution that helps them achieve a goal. But our job is also to influence them in ways that benefit our goals as well.
Subtle choices that a designer makes with the look and feel of a website are critical to the success of the whole endeavor. There are so many intangibles.
A website can either pull someone in immediately or push them away forever. The little things really do matter.
Understanding User Intent When Considering Long-Tail Keywords
Targeting specific keywords has long been a central practice in search engine optimization. In fact, you could argue that keyword targeting was the original SEO method. You picked out keywords that had value to your business and included as many of them as possible on each page. We’ve come a long way since those early days, of course, but the concept of keyword targeting remains just as relevant today as it has ever been.
With that said, understanding the evolution of Google and how keywords are used in the search ranking process is essential to find yourself on page one of SERPs. These days, one of the big topics that is shaping the SEO landscape is user intent. Here we’ll dive into a discussion on what user intent is, why it is becoming more and more important in inbound marketing, and how you can use it to your advantage.
What is User Intent?
As the term “user intent” is at the heart of what we will be covering in this article, it’s important to get a clear definition out of the way right from the start.
When an internet user visits Google or any other search engine to perform a search, that person is looking for something specific. Given the size and scope of the internet, it could be just about anything. The searcher will need to pick a word or a phrase to submit to the search engine, but it is what lies behind those words that we are most interested in here—the intent behind the search.
Simply put, user intent is what the searcher is trying to find.
Have you heard about Hubspot? Let us guide you down a path that will fulfill your needs and help your business integrate and utilize the full potential of HubSpot and Inbound. Sanctuary is an Ohio HubSpot Solutions Partner and we’re ready to help you grow your business.
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