Podcast Episode 25 – SEO for local businesses (Part 2) Google My Business Basics

Today on the Academy we’re rolling out episode 2 of our series on SEO for local businesses. Are you in charge of marketing a business that serves a specific town, city, or local region? Would you like to be found online when local people search for what you do? Then this podcast series is for you.

Getting found online if you’re a local business is extremely important. It doesn’t happen automatically. Google is smart, but if you don’t do all the right things, they’re not going to know that you exist.

In this episode you’ll learn about a free service called Google My Business. I’ll walk you through the basics of GMB, why it’s important, how to claim and optimize your listing, and ultimately help you get the most out of this critical opportunity to promote your local business online.

So what is Google My Business?

GMB is a free service that helps small businesses establish a local business listing on Google. GMB (for short) allows you to optimize your listing with all the information that a customer, and Google, might need to know about your services, including contact information, your address, as well as what you do and sell. You can even add specific products, specials, links and photos that all help customers to decide if you’re going to be the best provider for their needs.

Related episodes in this series

Episode 24 – SEO for local businesses (Part 1) The Foundation

Episode 26 – SEO for local businesses (Part 3) Google Business Listing Advanced Recommendations

Episode 27 – SEO for local businesses (Part 4) Onsite Local Optimization Techniques

Episode 28 – SEO for local businesses (Part 5) Offsite Local Optimization Techniques

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About Sanctuary

Do you need a partner to help you grow your business? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We’d love to chat with you about how we can help you grow your business. Learn more about our digital marketing services here.

Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.

We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. Learn more.