Strategy

Split Testing 101 – What you need to know

You’ve put a lot of time and money into developing a professional, custom website to promote your top of the line product or service, but your…

10 Pro Tips for Better Cross-Channel Marketing

Consumers engage with brands using a wide variety of different platforms and mediums these days. You need to engage your customers where they’re at and…

Networking with The American Marketing Association

There is a network of marketing professionals that spreads across the United States, bound together by the same mission of educating and equipping others in…

Four Core Marketing Principles

Marketing your company or brand can often seem like a daunting task. Many business owners have trouble even knowing where to start. If you are…

Combating The Negative Review

Have you ever Googled your business name? Try it. Like what you see? If not, you’re not alone. Every year millions of dollars are spent…

Getting Online Reviews

They say any press is good press in Hollywood. In some cases that might be true, but in the respected business world a bad review…

Education and Engagement — How to grow your digital footprint online

5 reasons why educating yourself and engaging online is important for your success online I recently wrote a post about my daily ritual of reading,…

How to Establish the Habit of Reading, Sharing and Creating Great Content

My digital marketing education and engagement ritual In the world of internet marketing, you’ve got to relentlessly keep your finger on the pulse of the…

Is ThomasNet the SEO solution for manufacturers?

We provide online marketing services to a number of Northeast Ohio manufacturers. Last week I sat down with two separate manufacturing companies in the Canton area and…

How S.M.A.R.T. are your Digital Marketing Goals?

[caption id="attachment_7790" align="alignleft" width="300"] S.M.A.R.T. Digital Marketing Goals[/caption] When it comes to digital marketing, many businesses take an approach akin to throwing mud against a…

People can feel perfection

"People can feel perfection." - Disney Imagineer John Hench I was recently inspired by an article that I read regarding how Disney doesn't micromanage, they overmanage.…

Why the Yellow Pages is not an Internet Marketing Strategy

People are continually asking my opinion about the Yellow Pages. My first question is "Which Yellow Pages"? Are you talking about the book that shows…

Customer Acquisition: How Much Should You Be Spending?

Professional marketers know the rule:  You don't make your money from the first sale. You make your money from the repeat business. The vast majority…

12 Internet Marketing Strategy Mistakes

1 - Not Having One I’m not (just) talking about the absence of any internet marketing activity here. Worse still, I’m talking about the lack of…

4 Reasons Why You Need an Digital Marketing Strategy

SEO ain't a strategy. Blogging, Facebook, Twitter, Email Newsletters….these ain't strategies either. They’re tactics at best. But more accurately, they’re “media channels”, communication mediums to…