Strategy

Podcast Episode 9 – Top reasons to use email in your marketing strategy

SUBSCRIBE TO OUR PODCAST Email marketing is one of the best ways to promote yourself and your business, whether you have a brick-and-mortar store or…

Podcast Episode 8 – A summary of the 22 Immutable Laws of Marketing

SUBSCRIBE TO OUR PODCAST This is not a book review and I am not going to fully endorse this book, nor am I going to…

Podcast Episode 7 – How to get started promoting your local business online

SUBSCRIBE TO OUR PODCAST Search engines have no idea what your site is about, or where you’re at unless you tell them. If you search…

An Introduction to the Inbound Methodology

When was the last time something came into your world and basically rewrote the rules around what you thought you knew or believed? We refer…

Podcast Episode 3 – SEO vs PPC – The pros and cons of the top digital marketing tactics

SUBSCRIBE TO OUR PODCAST Of the two major digital marketing opportunities on the web, which one is the "best bet"? Many people struggle with this…

Never Let Leads Go Cold with Marketing Automation

For a marketer, leads are hard to come by. Sometimes, it's simply hard to find the right people to target with your products or services,…

Use Marketing Automation to Nurture and Retain Existing Customers

A good customer experience is the ultimate driving force for businesses because the way customers interact with a brand affects their perception and drives their…

What is Marketing Automation?

Marketing is an essential function for any business. No product or service, no matter how great it may be, sells itself. If you have been…

Three Ways Digital Marketing Can Help Grow Your Business

It doesn’t matter what industry you’re in, digital marketing plays an essential role in any business’s growth. We’ve found that people are more likely to…

Go from Implementing Individual Digital Marketing Tactics to Comprehensive Campaigns

So, you’re hosting a virtual event/live webinar next month and want to get as many people as possible to sign up and attend. You’ve decided…

Offer Flexible Payment Options to Sustain and Grow Your Business Through a Downturn

Many customer experience functions require reinvention or improvement as we collectively move into a new era of doing business. Tighter budgets and future financial fears…

Get Messages from Consumers Straight Through Google Maps & Search with Business Messages by Google

On June 25, 2020 Google announced expanding access to its Business Messages in Maps and Search. While they were at it, Google also announced new…

Preparing for Google’s Page Experience Update Coming in 2021

If you are a marketer for a small business, you know how important your website is to serve your customers. Your website helps promote your…

Purchase a Gift Card or Make a Donation Straight from Your Google My Business Profile

Due to the impact COVID-19 has had on local communities, Google has been working hard to make supporting local businesses easier. Recently, that extended beyond…

GMB Updates Offered During the COVID-19 Crisis to Help Effectively Communicate with Customers

The COVID-19 pandemic has affected almost every business in the country in one way or another. Google was quick to react and offered assistance to…