Performance

Social Media Metrics You Should Be Tracking to Measure Your Success

(Updated 1/22) Determining which social media metrics to measure in your digital marketing can be confusing and a bit overwhelming, and quite honestly hard to…

Metrics You Should Be Tracking to Measure Success with Digital Marketing

Digital marketing provides an exciting way to reach a large audience—measurably and cost-effectively. With digital marketing, you can reach far more customers than you can…

Split Testing 101 – What you need to know

You’ve put a lot of time and money into developing a professional, custom website to promote your top of the line product or service, but your…

Getting the Most out of Google Analytics

As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list,…

Why Tracking Local Leads and Conversions Online is Getting Harder

Digital marketers and business owners have been talking for a while now about how it's becoming harder to track local digital marketing efforts. It used…

How to Measure Conversion Using Google Analytics

In Digital Marketing, 'Conversion' is measured as the percentage of visitors who "perform desired actions based on subtle or direct requests from marketers, advertisers, and…

9 Great Google Analytics Features

Well, I got good news and I got bad news... The good news is -- Google’s added a TON of new features to Google Analytics. The…

Can Adobe’s Social Analytics Make a Dent in the World of Social Analytics?

If you have done any research on Adobe's Social Analytics, you may already know a bit about it and what it promises to do for…

Google Webmaster Tools Gets an Update

While Google Webmaster Tools is already an efficient way to help your site or blog get more traffic, better visibility and higher rankings for searches,…

Lead Scoring Enters the World of Internet Marketing

You may not have yet heard of lead scoring. But this is not something new in the world of internet marketing. This is a tool…

How to Track ‘Conversions’ on Your Site Using Google’s ‘Goal Tool’

While it may be easier to track conversion if you have a e-commerce site, tracking your conversion rate or sales conversion for a non-ecommerce site…

Call Tracking Software: The Online-to-Offline Way to Track Inbound Leads

Traditional attempts to lure in and track customers online works quite well for businesses based online, but can get a bit trickier for those brick…

8 things you need to know about Google Analytics

Google Analytics can be daunting for new users but with a little practice and training, it will quickly become a priceless asset for your business…

The Top 10 Essential Google Analytics Metrics

I've been asked to distill down the world of Google Analytics to the top 10 most important metrics for a small business website. For those…

Paid vs. organic statistics

I found it kinda interesting the other day when I stumbled over some stats regarding which area of the search engine search results drive the…