Performance

What You Should Be Getting Out of Your Monthly Marketing ROI Reports

A big part of running a business is making investments. While the biggest investment probably comes upfront when you first get started, you’ll continue to…

Calculating Customer Lifetime Value

It should be a business’ goal to extract as much value out of each customer as possible. It’s hard to acquire customers, so you want…

Content Marketing ROI

In the modern digital age, content marketing is among the leading ways to bring new customers and clients into your organization. That’s not a secret,…

Creating New Goals in Google Analytics

Google Analytics is considered a default tool for nearly every site on the web today. For most people, one of the first things they do…

How to Improve Conversion Rates on a Promotional Landing Page

Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…

How to Be Successful with Google Display Ads

Google display ads represent one of the biggest opportunities on the web to put your products and services in front of a massive audience. With…

Click-Through Rates: Benchmarks + How to Increase CTR

For a digital marketer, click-through rate is one of the fundamental metrics that will be used in many different applications. It’s hard to talk about…

Podcast Episode 45 – How customer journey mapping can increase sales

Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…

Integrating HubSpot with Google Analytics

For website owners and managers, Google Analytics is a must-have tool. The wealth of information available is simply too valuable to pass up, and as…

An Intro to Customer Success Metrics

If you operate in the B2B world, you succeed when your customers succeed. That sounds simplistic, but when it comes down to it, it really…

Podcast Episode 13 – How to measure social media success

SUBSCRIBE TO OUR PODCAST Today on the Academy we’re talking about measuring the performance of your social media efforts. That starts with establishing why you…

Social Media Metrics You Should Be Tracking to Measure Your Success

(Updated 1/22) Determining which social media metrics to measure in your digital marketing can be confusing and a bit overwhelming, and quite honestly hard to…

Metrics You Should Be Tracking to Measure Success with Digital Marketing

Digital marketing provides an exciting way to reach a large audience—measurably and cost-effectively. With digital marketing, you can reach far more customers than you can…

Split Testing 101 – What you need to know

You’ve put a lot of time and money into developing a professional, custom website to promote your top of the line product or service, but your…

Getting the Most out of Google Analytics

As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list,…