When our company started in 2006, I was a young entrepreneur working out of my basement. I’ll spare you the full origin story here, but the short version is that I had to prove myself. I had to earn trust. I had to return results—or else. That mindset stuck, and it became a standard we still hold ourselves to every day, all these years later.
Over the years, those three words—We Return Results—turned into somewhat of a rallying cry at Sanctuary. Not because they sound good, but because they reflect reality. Every month, we have to show up and earn it. There’s no coasting. Our clients are investing real money into their businesses, and they trust us to make that investment matter.
Returning Results is How We Honor That Trust
Outside of our commitment to actually being a true Sanctuary for our clients and our team, our value of returning results may matter more than any other. It’s the difference between activity and impact. Between just doing the work and making real progress. At the end of the day, clear results are the simplest, most honest way to show that we’ve actually done our job.
Our guarantee is straightforward: we provide a Sanctuary to help our clients grow their businesses. But how we pursue that result is what matters. We don’t treat client goals as abstract KPIs or distant outcomes. We pursue them as if they were our own. That mindset shapes every decision we make—from planning to execution to measurement.
Impact Over Activity
Results aren’t about activity and volume. Results are about real impact and outcomes that propel the organization forward.
Marketing is crowded with tactics, tools, noisy trends, and never-ending change. It’s all competing for our attention. But keeping up with all this, and always doing more, doesn’t guarantee results and progress. In many cases, it creates confusion, wasted effort, inefficiency, and diluted impact.
Returning results means helping our clients to filter out the noise and focus on a strategy that actually moves the business forward. It means asking the hard questions early. What is the real objective? How will success be measured? And what’s the most direct route to get there?
Treating Client Goals Like Our Own
When goals feel distant or muddy, accountability is weakened. Decisions get softer. Tradeoffs become easier to ignore. Excuses are made.
We take a different approach. We treat our clients’ goals as if they were our own. That means caring about the outcome, not just the volume of deliverables. It means pushing back when something looks good but isn’t performing. It means staying focused on long-term growth, even when short-term distractions are tempting.
This level of ownership leads to better thinking, effective deliverables, and better results. It also builds trust. When clients know you’re invested in the same finish line they are, the relationship ideally shifts from vendor to partner.
Data as Proof, Not Decoration
Opinions don’t return results. Data does.
We demonstrate our value by consistently presenting factual, relevant data. Not vanity metrics. Not cherry-picked wins. Not dashboards designed to impress rather than inform. Data should clearly show what’s working, what isn’t, and what needs to change next. This last part is key.
Clear data leads to better decisions. Better decisions lead to better outcomes.
Returning results means being honest with the numbers. Sometimes the data confirms progress. Other times, it reveals inefficiencies or flawed assumptions. Both are valuable. The goal isn’t to always be right. The goal is to learn from the data quickly and adjust intelligently.
I’ve personally always tried to be honest with our clients from the very beginning. I’ve been doing this now for over 30 years, but I still don’t have it all figured out. I probably never will. But, with great data, collaborations, and a spirit of partnership, we can learn together along the way and continually improve and grow.
Our process at Sanctuary is to learn, plan, deliver, and review. This final step helps us quickly determine whether we’re achieving the stated goals by reviewing results often. We double down when it makes sense, and we pivot when the data drives us in a different direction.
What this Value Demands of Us
“We return results” is a commitment. It demands discipline, transparency, and focus. It requires us to stay grounded in reality and accountable to outcomes—not effort, appearance, or volume.
This value guides how we think, how we work, and how we measure success. Not by how busy we are. Not by how polished something looks. Not by how many awards we receive. But by whether it delivers meaningful, measurable impact and growth for our clients.