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Speak the Language of the Consumer: Application vs. Product Marketing

Speak the Language of the Consumer: Application vs. Product Marketing

By Tom Murphy – Online Marketing Strategist, Sanctuary Marketing Group Now in the year 2011, it’s a pretty safe bet that nearly every company has some sort of website.  The question is, how much are they taking advantage of that... Read more.
VIDEO: Does it Make Sense To Link Back To Other Web Sites?

VIDEO: Does it Make Sense To Link Back To Other Web Sites?

Part 3: Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy. Question: When you have discovered a link that someone is pointing to... Read more.
Top Web Site Design Tactics Online Marketers Employ

Top Web Site Design Tactics Online Marketers Employ

A recent poll by MarketingSherpa reveals where many online B2B (Business-to-Business) Marketers are finding the most success. The poll reveals the the top 3 tactics to be: Implementing unique landing pages for various marketing campaigns Optimizing design and content for... Read more.
64% of Marketers Expect to Increase Spending on their Web sites in 2011

64% of Marketers Expect to Increase Spending on their Web sites in 2011

According to a recent survey of conducted by MarketingSherpa ,64% of business expect to invest more in 2011 than in previous years on their Web site. Judging by the source, we take this to mean increasing conversion and sales effectiveness... Read more.
Social Media: Advertising vs. Customer Engagement

Social Media: Advertising vs. Customer Engagement

These days, the question should not be whether or not you should be using social media marketing, but how much you should be using and how to make sure that it blends well with your existing marketing campaigns. Can you... Read more.
Sanctuary Marketing Group’s Guide to Facebook Advertising

Sanctuary Marketing Group’s Guide to Facebook Advertising

Among social media networks, Facebook and, to a slightly lesser degree, Twitter are the kings. While it is true that there are countless other social networks, including smaller, niche sites that cater to special interests and have limited memberships, it... Read more.
In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites may look more complicated than that, but they are all dedicated to those two main... Read more.
Six Steps to Transform Your Online Marketing Efforts in 90 Days

Six Steps to Transform Your Online Marketing Efforts in 90 Days

As business leaders, we’re all working to increase sales. Given the confidence and a practical approach, we’ll invest the time and resources on those activites which will provide us with the best return-on-investment for our marketing dollars. For most of us, the... Read more.
Sorbothane launches new website

Sorbothane launches new website

After months of design and refinements, Sanctuary has launched the newly redesigned and updated Sorbothane.com with a fresh new look, redesigned blog and a website that’s geared toward being extremely search engine friendly. www.sorbothane.com Sorbothane®, a one-of-a-kind visco-elastic polymer, was... Read more.
Website Design and Development

Website Design and Development

Sanctuary is first and foremost an internet marketing company. What this means is that we provide online solutions to help you market and grow your business online. The most common form of internet marketing is obviously the website and our... Read more.
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