seo

How to Evaluate SEO Providers & Avoid the Sketchy Ones

How to Evaluate SEO Providers & Avoid the Sketchy Ones

The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around for 18 years, many business owners or marketing managers have no idea how it works... Read more.
5 Sketchy SEO Tactics

5 Sketchy SEO Tactics

Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over the past four years when it comes to digital marketing and SEO. Despite all the... Read more.
Marketing Planning:  How To Create An Editorial Calendar

Marketing Planning: How To Create An Editorial Calendar

Perhaps the biggest challenges in launching an inbound marketing campaign as part of your Web Marketing Strategy, is coming to grips with  the sheer volume of content you’ve committed your company to. It isn’t an insurmountable task. It just seems... Read more.
VIDEO: Using SEO to Improve Conversion

VIDEO: Using SEO to Improve Conversion

Part 4: Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy. Question: What could make Search Engine Optimization Better? Answer: People look at... Read more.
Speak the Language of the Consumer: Application vs. Product Marketing

Speak the Language of the Consumer: Application vs. Product Marketing

By Tom Murphy – Online Marketing Strategist, Sanctuary Marketing Group Now in the year 2011, it’s a pretty safe bet that nearly every company has some sort of website.  The question is, how much are they taking advantage of that... Read more.
VIDEO: Does it Make Sense To Link Back To Other Web Sites?

VIDEO: Does it Make Sense To Link Back To Other Web Sites?

Part 3: Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy. Question: When you have discovered a link that someone is pointing to... Read more.
How Do You Create Content That Will Perform Well for SEO?

How Do You Create Content That Will Perform Well for SEO?

Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy. Question: You guys have been talking about content, can you actually describe what you mean... Read more.
Top Web Site Design Tactics Online Marketers Employ

Top Web Site Design Tactics Online Marketers Employ

A recent poll by MarketingSherpa reveals where many online B2B (Business-to-Business) Marketers are finding the most success. The poll reveals the the top 3 tactics to be: Implementing unique landing pages for various marketing campaigns Optimizing design and content for... Read more.
How will the shift in news consumption affect your marketing efforts?

How will the shift in news consumption affect your marketing efforts?

The dynamics of mass market advertising are forever changed. We have to accept that. According to a 2011 Pew Research Study, the Internet is slowly (but surely) closing in on television as the main source of national and international news... Read more.
In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites may look more complicated than that, but they are all dedicated to those two main... Read more.
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