search engine optimization

How to Evaluate SEO Providers & Avoid the Sketchy Ones

How to Evaluate SEO Providers & Avoid the Sketchy Ones

The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around for 18 years, many business owners or marketing managers have no idea how it works... Read more.
5 Sketchy SEO Tactics

5 Sketchy SEO Tactics

Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over the past four years when it comes to digital marketing and SEO. Despite all the... Read more.
Marketing Planning:  How To Create An Editorial Calendar

Marketing Planning: How To Create An Editorial Calendar

Perhaps the biggest challenges in launching an inbound marketing campaign as part of your Web Marketing Strategy, is coming to grips with  the sheer volume of content you’ve committed your company to. It isn’t an insurmountable task. It just seems... Read more.
Speak the Language of the Consumer: Application vs. Product Marketing

Speak the Language of the Consumer: Application vs. Product Marketing

By Tom Murphy – Online Marketing Strategist, Sanctuary Marketing Group Now in the year 2011, it’s a pretty safe bet that nearly every company has some sort of website.  The question is, how much are they taking advantage of that... Read more.
How Do You Create Content That Will Perform Well for SEO?

How Do You Create Content That Will Perform Well for SEO?

Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy. Question: You guys have been talking about content, can you actually describe what you mean... Read more.
64% of Marketers Expect to Increase Spending on their Web sites in 2011

64% of Marketers Expect to Increase Spending on their Web sites in 2011

According to a recent survey of conducted by MarketingSherpa ,64% of business expect to invest more in 2011 than in previous years on their Web site. Judging by the source, we take this to mean increasing conversion and sales effectiveness... Read more.
In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites may look more complicated than that, but they are all dedicated to those two main... Read more.
Six Steps to Transform Your Online Marketing Efforts in 90 Days

Six Steps to Transform Your Online Marketing Efforts in 90 Days

As business leaders, we’re all working to increase sales. Given the confidence and a practical approach, we’ll invest the time and resources on those activites which will provide us with the best return-on-investment for our marketing dollars. For most of us, the... Read more.
Keyword Research Using Google Insights for Search

Keyword Research Using Google Insights for Search

It can’t be overstated, keywords are extremely important as you build and execute your Internet marketing strategy. The right keywords allow you to build content around a consistent theme through all of your online marketing channels, increasing the likelihood that... Read more.
Having Realistic SEO Expectations

Having Realistic SEO Expectations

“The strongest of all warriors are these two — Time and Patience.” – Leo Tolstoy To rank your website in the search engines you need a plan. That plan includes (but is not limited to) all of the above: SEO... Read more.
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