Search Engine Optimization

How Important is Google

How Important is Google

How Important is Google to Local Businesses? In the digital marketing world, we focus a good portion of our efforts on getting found or showing up in Google and Google-owned networks for a good reason. In case you haven’t noticed,... Read more.
Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Over a decade ago we were preaching “content is king” – long before the field of content marketing was an actual thing. Sure good design, great page layout, and mobile friendly design are important. But it’s great content – and... Read more.
Search Engine Local Ranking Factors

Search Engine Local Ranking Factors

Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively straight forward. Create great content, get people to link to it, make sure your business... Read more.
How to Evaluate SEO Providers & Avoid the Sketchy Ones

How to Evaluate SEO Providers & Avoid the Sketchy Ones

The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around for 18 years, many business owners or marketing managers have no idea how it works... Read more.
5 Sketchy SEO Tactics

5 Sketchy SEO Tactics

Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over the past four years when it comes to digital marketing and SEO. Despite all the... Read more.
Google Mobile Friendly Update

Google Mobile Friendly Update

You already have a mobile friendly site? Better be sure of that! On April 21, 2015 Google’s mobile ranking factors will kick in. Those who do not have a mobile friendly site will begin to see a “significant impact” in... Read more.
The Best SEO Strategy is Always About Your Customers (Not Google)

The Best SEO Strategy is Always About Your Customers (Not Google)

Great search engine optimization has always been, and will always be, about your customers. If you – or the company you’ve hired to do your SEO – are getting bogged down in the intricate technical details of search optimization, focused... Read more.
Is Keyword Research Dead?

Is Keyword Research Dead?

It used to be that including keywords in tags and content was a surefire way to improve your site’s visibility in search results. However, Google is once again changing the landscape of SEO with the idea of semantic search. Instead... Read more.
SEO: What is User Intent?

SEO: What is User Intent?

What’s the User Intent of “Pizza” Long focused on technical strategies and tactics (keywords, H1 tags, page links etc) for optimizing websites, search-engine optimization experts have begun to adopt a different approach – something called User Intent. Mind you, they aren’t doing... Read more.
What is Duplicate Content?

What is Duplicate Content?

If search engines find duplicate content on your website, they might remove its pages from the results or downgrade them to lower positions. This can cause your company to lose valuable Web traffic. While it’s true that some identical text... Read more.
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