Living in Northeast Ohio, I’ve heard firsthand from our brick and mortar retail clients that this winter was tough for business. You and your staff were prepped for the “weekend rush”, then it happened. Mother nature waited until the weekend (more... Read more.
If you have never used Google Adwords or PPC advertising as a marketing channel before, setting up your first campaign can feel overwhelming. You’re probably asking yourself, “Where do I start?” or “What step should I take first?”. Coming from... Read more.
If you find yourself frequenting the business section of your local Barnes & Noble or the Business section of Amazon’s Book category, you’ve probably heard of or have already read Stephen R. Covey’s book “The 7 Habits of Highly Effective... Read more.
As a small business owner or marketing manager, you most likely have (or have often thought you should have) an active Google Adwords PPC account. If you’re providing your campaign the attention it needs, you know that managing your PPC... Read more.
Pay-per-click advertising (or PPC) has become an amazingly effective way to drive targeted traffic to your website with minimal expense compared to traditional advertising mediums like direct mail, radio, print and billboards. PPC advertising allows you to position yourself in... Read more.