Pay-Per-Click Advertising

Running a Sale This Spring? Create Urgency with This Sweet, New Tool!

Running a Sale This Spring? Create Urgency with This Sweet, New Tool!

Living in Northeast Ohio, I’ve heard firsthand from our brick and mortar retail clients that this winter was tough for business. You and your staff were prepped for the “weekend rush”, then it happened. Mother nature waited until the weekend (more... Read more.
Beginners Guide to PPC Keyword Research: 7 Steps for Keyword Selection

Beginners Guide to PPC Keyword Research: 7 Steps for Keyword Selection

If you have never used Google Adwords or PPC advertising as a marketing channel before, setting up your first campaign can feel overwhelming. You’re probably asking yourself, “Where do I start?” or “What step should I take first?”. Coming from... Read more.
5 Landing Page Optimization Tips for Increased Adwords PPC Conversions

5 Landing Page Optimization Tips for Increased Adwords PPC Conversions

If you find yourself frequenting the business section of your local Barnes & Noble or the Business section of Amazon’s Book category, you’ve probably heard of or have already read Stephen R. Covey’s book “The 7 Habits of Highly Effective... Read more.
Improve your Small Business PPC Results with Google AdWords Ad Extensions

Improve your Small Business PPC Results with Google AdWords Ad Extensions

As a small business owner or marketing manager, you most likely have (or have often thought you should have) an active Google Adwords PPC account.  If you’re providing your campaign the attention it needs, you know that managing your PPC... Read more.
PPC: How To Get More Bang for Your Buck

PPC: How To Get More Bang for Your Buck

If you’re not careful, you can flush a lot of money right down the drain with an ill-conceived Pay-Per-Click campaign.  Of course, that’s true with any form of advertising. Unlike traditional media channels, PPC ads, like the ones shown on... Read more.
LinkedIn as a pay-per-click (PPC) option for your online marketing

LinkedIn as a pay-per-click (PPC) option for your online marketing

When reviewing your pay-per-click options, Google by far gets the bulk of the attention (and revenue). Google, Bing / Yahoo, and other search-based PPC models are powerful in that they tie the audience’s topic of interest to the marketing message. But... Read more.
Pay Per Click vs. SEO

Pay Per Click vs. SEO

Of the two major online marketing opportunities on the web, which one is the “best bet”? Many people struggle with this question and I believe the answer is, unfortunately, “it depends”. Both avenues have their strong points and weaknesses and... Read more.
How to write a great pay-per-click ad

How to write a great pay-per-click ad

If you are just starting out with PPC advertising you’re probably wondering what separates a good ad from a bad ad – essentially an ad that makes money for the advertiser vs. one that takes money and drags you down... Read more.
Pay-per-click management services

Pay-per-click management services

Pay-per-click advertising (or PPC) has become an amazingly effective way to drive targeted traffic to your website with minimal expense compared to traditional advertising mediums like direct mail, radio, print and billboards. PPC advertising allows you to position yourself in... Read more.
Bear