General Marketing

10 Pro Tips for Better Cross-Channel Marketing

10 Pro Tips for Better Cross-Channel Marketing

Consumers engage with brands using a wide variety of different platforms and mediums these days. You need to engage your customers where they’re at and with a consistent, unified voice. A unified experience across channels such as your website, Search... Read more.
Email Marketing Campaign Stats

Email Marketing Campaign Stats

Emails, are you sick of them yet? On any given day I can expect to receive between 30-50 emails, and I know people who receive two to three times that amount per day. With all of this information to filter... Read more.
The American Marketing Association

The American Marketing Association

There is a network of marketing professionals that spreads across the United States, bound together by the same mission of educating and equipping others in the marketing world. This network is one of the largest families of volunteers that works... Read more.
Four Core Marketing Principles

Four Core Marketing Principles

Marketing your company or brand can often seem like a daunting task. Many business owners have trouble even knowing where to start. If you are faced with this situation, you’re not alone but there are simple solutions to get you... Read more.
Mobile Website Speed Matters

Mobile Website Speed Matters

Own a smartphone? What ways do you use it? Well the answer for most of us is “for nearly everything.” Facebook, Google, email, maps, games and on and on, we use these features on our smartphones to access information. And... Read more.
Combating The Negative Review

Combating The Negative Review

Have you ever Googled your business name? Try it. Like what you see? If not, you’re not alone. Every year millions of dollars are spent on online reputation management to combat bad reviews, false claims, upset customers and the like.... Read more.
How to Evaluate SEO Providers & Avoid the Sketchy Ones

How to Evaluate SEO Providers & Avoid the Sketchy Ones

The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around for 18 years, many business owners or marketing managers have no idea how it works... Read more.
Internal Linking Tactics

Internal Linking Tactics

When reviewing a site from an SEO perspective, one thing I always include on my checklist is internal linking. We can usually tell how well a site is optimized by looking over the linking strategy. Implementing a linking strategy is... Read more.
Google Mobile Friendly Update

Google Mobile Friendly Update

You already have a mobile friendly site? Better be sure of that! On April 21, 2015 Google’s mobile ranking factors will kick in. Those who do not have a mobile friendly site will begin to see a “significant impact” in... Read more.
How to Establish the Habit of Reading, Sharing and Creating Great Content

How to Establish the Habit of Reading, Sharing and Creating Great Content

My digital marketing education and engagement ritual In the world of internet marketing, you’ve got to relentlessly keep your finger on the pulse of the digital marketing industry. It’s essential to spend a little time every day reading, listening or... Read more.
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