General Internet Marketing

Four Core Marketing Principles

Four Core Marketing Principles

Marketing your company or brand can often seem like a daunting task. Many business owners have trouble even knowing where to start. If you are faced with this situation, you’re not alone but there are simple solutions to get you... Read more.
How to Evaluate SEO Providers & Avoid the Sketchy Ones

How to Evaluate SEO Providers & Avoid the Sketchy Ones

The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around for 18 years, many business owners or marketing managers have no idea how it works... Read more.
Getting the Most out of Google Analytics

Getting the Most out of Google Analytics

As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list, but if it’s not, it’s time to start thinking about it. For most small businesses,... Read more.
Getting Online Reviews

Getting Online Reviews

They say any press is good press in Hollywood. In some cases that might be true, but in the respected business world a bad review can set a business back and do damage to the bottom line. Local businesses depend... Read more.
Google Mobile Friendly Update

Google Mobile Friendly Update

You already have a mobile friendly site? Better be sure of that! On April 21, 2015 Google’s mobile ranking factors will kick in. Those who do not have a mobile friendly site will begin to see a “significant impact” in... Read more.
Content Amplification in a Nutshell

Content Amplification in a Nutshell

Content Amplification is the buzzword for digital marketing in 2015, and understanding what it means is the first step to putting it to work for your business. Let’s start by breaking it down: Content = This word has 7 or... Read more.

Keyword Research for a Local Business

Keyword research is essential but I’m often challenged by the fact that it’s hard to get good local information for a local key-phrase using the Google Adwords Keyword Tool. Maybe someday they’ll get better at showing us the valuable nuggets of information... Read more.

Online Project Management and CRM Software System Review

I’m taking a little detour from local search marketing to discuss and recommend a solution for project management and CRM software. The Problem I’ve used project management software for many years now and recently developed my own system that made... Read more.

The future of internet marketing

Sometimes I step back and breathe a sigh of relief about what I do for a living. It really does seem that the future is bright. Barely a day goes by that I don’t hear about how having a website... Read more.

20 ways to take your local search rankings to the next level (Part 1)

In a video and comments regarding local search rankings, Jeremy Sussman of Google Maps described Google’s local algorithm as having three main parts: location, relevance, and prominence. The information contained within your Google+ Local Business listings data is a major... Read more.
Bear