Digital Marketing

Split Testing 101 – What you need to know

Split Testing 101 – What you need to know

You’ve put a lot of time and money into developing a professional, custom website to promote your top of the line product or service, but your website visitation seems to be sporadic at best. Is the investment really translating into more sales?... Read more.
How Important is Google

How Important is Google

How Important is Google to Local Businesses? In the digital marketing world, we focus a good portion of our efforts on getting found or showing up in Google and Google-owned networks for a good reason. In case you haven’t noticed,... Read more.
Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Over a decade ago we were preaching “content is king” – long before the field of content marketing was an actual thing. Sure good design, great page layout, and mobile friendly design are important. But it’s great content – and... Read more.
Email Marketing Campaign Stats

Email Marketing Campaign Stats

Emails, are you sick of them yet? On any given day I can expect to receive between 30-50 emails, and I know people who receive two to three times that amount per day. With all of this information to filter... Read more.
The American Marketing Association

The American Marketing Association

There is a network of marketing professionals that spreads across the United States, bound together by the same mission of educating and equipping others in the marketing world. This network is one of the largest families of volunteers that works... Read more.
Combating The Negative Review

Combating The Negative Review

Have you ever Googled your business name? Try it. Like what you see? If not, you’re not alone. Every year millions of dollars are spent on online reputation management to combat bad reviews, false claims, upset customers and the like.... Read more.
Search Engine Local Ranking Factors

Search Engine Local Ranking Factors

Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively straight forward. Create great content, get people to link to it, make sure your business... Read more.
5 Sketchy SEO Tactics

5 Sketchy SEO Tactics

Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over the past four years when it comes to digital marketing and SEO. Despite all the... Read more.
Mobile First – What you need to know

Mobile First – What you need to know

We’ve heard a lot lately about mobile websites, responsive websites, mobile marketing and having a ‘mobile first’ approach to your website and digital marketing. Everyone at this point agrees that having a mobile website is important. But what does this... Read more.
Getting the Most out of Google Analytics

Getting the Most out of Google Analytics

As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list, but if it’s not, it’s time to start thinking about it. For most small businesses,... Read more.
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