Content Marketing

Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Over a decade ago we were preaching “content is king” – long before the field of content marketing was an actual thing. Sure good design, great page layout, and mobile friendly design are important. But it’s great content – and... Read more.
Email Marketing Campaign Stats

Email Marketing Campaign Stats

Emails, are you sick of them yet? On any given day I can expect to receive between 30-50 emails, and I know people who receive two to three times that amount per day. With all of this information to filter... Read more.
The American Marketing Association

The American Marketing Association

There is a network of marketing professionals that spreads across the United States, bound together by the same mission of educating and equipping others in the marketing world. This network is one of the largest families of volunteers that works... Read more.
The Value of Evergreen Content to Small Businesses

The Value of Evergreen Content to Small Businesses

While the tools and rules of online marketing constantly evolve, one truth remains: content is core to an effective website marketing effort. For a site to attract potential customers on search engines or social media in particular, high-quality, engaging, fresh,... Read more.
5 Best Practices for Retargeting Campaigns

5 Best Practices for Retargeting Campaigns

Retargeting is an extremely valuable tool in the digital marketer’s toolbox. It can impact the bottom line of any business if done correctly. Using this strategy is also a great way to increase brand awareness and make the most of... Read more.
Google Mobile Friendly Update

Google Mobile Friendly Update

You already have a mobile friendly site? Better be sure of that! On April 21, 2015 Google’s mobile ranking factors will kick in. Those who do not have a mobile friendly site will begin to see a “significant impact” in... Read more.
The Secret to Ensuring Your Amplified Content Isn’t Just Click Bait

The Secret to Ensuring Your Amplified Content Isn’t Just Click Bait

The places we spend our time on the internet these days (ahem, Facebook) are rife with junk to keep us entertained while we should be doing something else. “She Did This and You’ll Never Believe What Happened Next” and “Top... Read more.
Content Amplification in a Nutshell

Content Amplification in a Nutshell

Content Amplification is the buzzword for digital marketing in 2015, and understanding what it means is the first step to putting it to work for your business. Let’s start by breaking it down: Content = This word has 7 or... Read more.
5 Tips to Nail Planning your Content Marketing Campaign

5 Tips to Nail Planning your Content Marketing Campaign

If you were to sit back and look at content marketing efforts from a bird’s eye view, you’ll notice that there is an awful lot that goes into a campaign. To be effective, experts tell you that you must understand... Read more.
How to Amplify Your Content

How to Amplify Your Content

If you’ve been operating within the world of digital marketing recently, I can almost guarantee that you’ve heard the phrase “Content Marketing”. Everyone is talking and trying to figure out how to ‘create content’ ad nauseam. What that means differs... Read more.
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