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10 Pro Tips for Better Cross-Channel Marketing
Consumers engage with brands using a wide variety of different platforms and mediums these days. You need to engage your customers where they’re at and…
How Important is Google
How Important is Google to Local Businesses? In digital marketing and the world of SEO, we focus a good portion of our efforts on getting…
Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy
Over a decade ago we were preaching “content is king” - long before the field of content marketing was an actual thing. Sure good design,…
Email Marketing Campaign Stats
Emails, are you sick of them yet? On any given day I can expect to receive between 30-50 emails, and I know people who receive…
Networking with The American Marketing Association
There is a network of marketing professionals that spreads across the United States, bound together by the same mission of educating and equipping others in…
Four Core Marketing Principles
Marketing your company or brand can often seem like a daunting task. Many business owners have trouble even knowing where to start. If you are…
Mobile Website Speed Matters
Own a smartphone? What ways do you use it? Well the answer for most of us is “for nearly everything.” Facebook, Google, email, maps, games…
Combating The Negative Review
Have you ever Googled your business name? Try it. Like what you see? If not, you’re not alone. Every year millions of dollars are spent…
Search Engine Local Ranking Factors
Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively…
Social Media 101
The presentation shares successful, trending Social Marketing Strategies to reach new customers, keep an eye on competitors trending events, and keep existing fans around much…
How to Evaluate SEO Providers & Avoid the Sketchy Ones
The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around…
5 Sketchy SEO Tactics
Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over…
Mobile First – What you need to know
We’ve heard a lot lately about mobile websites, responsive websites, mobile marketing and having a ‘mobile first’ approach to your web design and digital marketing.…
The Value of Evergreen Content to Small Businesses
While the tools and rules of digital marketing constantly evolve, one truth remains: content is core to an effective website marketing effort. For a site…
Getting the Most out of Google Analytics
As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list,…
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