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Business Growth and Digital Marketing News & Tips 4-24-23

Another conversion in the books! But what is it worth to you? By conversion, we mean any action that you would like a customer or…

Articles
why-content-audit-is-important

How to Run a Content Audit and What to Take Away From It

Content is the lifeblood of a website. When you think about it, a website is little more than a collection of pieces of content that…

Articles
types-of-google-ads

A Guide to Google Ads Types and How to Use Them

The power of Google Ads is no secret. In fact, when you were first getting started in digital marketing – or, maybe you are just…

Podcasts
Podcast-AI-Content-Research-Strategy-Audience-lrg

Podcast Ep. #65 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2)

Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. If…

Articles
sitemaps-ranking-and-traffic

Importance of a Sitemap for Better Ranking and Higher Traffic

In the never-ending quest for greater search traffic, you might find yourself looking for every little advantage you can find over the competition. Those in…

News
The Academy - Newsletter040422

Business Growth and Digital Marketing News & Tips 4-9-23

As a small business owner, it may be tempting to think of yourself and the business as one and the same – the person is…

Articles
SMS-marketing-basics

How to Get Started with SMS Marketing

As a marketer, your primary objective is to put the right message in front of the right people at the right time. If you can…

Articles
non-e-commerce-conversion-value

How to Outperform Competitors with Facebook Ads

Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…

Articles
non-e-commerce-conversion-value

Winning with Conversion Value: A Guide for Non-Ecommerce Businesses

In the world of ecommerce, there are certain metrics that are just accepted as standard. One of those, conversion value, helps business owners to understand…

Podcasts
Podcast-AI-Greater-Quality-Efficiency-lrg

Podcast Ep. #64 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 1)

Today on the Academy we’re going to kick off a series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content.…

Articles
Marketing-roi-reporting

What You Should Be Getting Out of Your Monthly Marketing ROI Reports

A big part of running a business is making investments. While the biggest investment probably comes upfront when you first get started, you’ll continue to…

Articles
an-overview-of-eos

How to Grow and Succeed with EOS – The Entrepreneurial Operating System

Systems are everything in business. While it might be tempting to just run your business through sheer hard work and effort, that won’t always get…

Articles
Downfalls of using ChatGPT in Marketing Content

The Downfall of Using ChatGPT for Marketing Content

It seems that you can’t go anywhere on the internet these days without running into a discussion about ChatGPT. You might even hear a reference…

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The Academy - Newsletter8

Business Growth and Digital Marketing News & Tips 3-27-23

Are you familiar with your average cost-per-conversion or cost-per-lead? Knowing how much it takes to acquire a new customer is an important consideration in your…

Articles
data-privacy-standards

Data Privacy Standards

Anyone who owns a website needs to think of the data privacy concerns that their users may have when accessing the site. Of course, data…

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