Social media is a place where people get together and share openly about things they like, things they don’t like and everything in between. If you aren’t using social media in one way or another to grow your understanding of the market, you’re missing out!
Among social listening tools are other tactics to help you understand your audience and how they interact within the digital world. Keep reading to learn more about finding your target audience.
MARKETING AND GROWTH NEWS
What you need to know:
TokSpot: The new TikTok/HubSpot partnership allows for real-time lead synchronization from TikTok to HubSpot’s Smart CRM.
Fierce or Phony? Brands are jumping on the CGI bandwagon by embracing fake out-of-home (OOH) activations in hopes of an ad campaign going viral.
Paying a Premium: Consumers are five times more likely to view advertising within non-premium content as low-quality.
Picture This: Generative AI allows users to create images within Search and alter image descriptions to get even more detailed.
Fake It & Make It: Amazon’s new AI-powered image generator provides ads with lifestyle backgrounds the company claims can improve performance.
Haunted History: Domain history is said to be a ranking factor for Google’s search results, which means a new website could be automatically held back from the start.
Like the Good ‘Ol Days: Holiday participation is expected to be back to pre-pandemic levels, and consumers are willing to spend.
ScarySnap: Snap is reigniting its ads business with Halloween-themed augmented reality (AR) lenses that big-name brands such as Maybelline and Nickelodeon are using.
ADVERTISING
An Introduction to LinkedIn Ads
It’s good to be aware of as many different advertising platforms as possible and to pick the ones that make the most sense for your business and your audience. LinkedIn offers a platform that is more attuned to networking and making important business connections, which is ideal for B2B companies.
PERFORMANCE
Utilizing Event Tracking in GA4 for Advanced Analytics
Perhaps the most dramatic change from Universal Analytics to GA4 was the shift toward events. As you get further along in your GA4 journey, it’s important to fully utilize event tracking to get as much accurate data about your site and your audience as possible.
KEEPING UP
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