Strategy

Podcast Episode 45 – How customer journey mapping can increase sales

Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…

Drive Action in the Buyer’s Journey with Social Media

The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…

Podcast Episode 44 – How your relationship-building type can bolster or derail your effectiveness

For most people and businesses, relationships are at the heart of what makes them happy AND successful. As a business owner, I know firsthand how…

Podcast Episode 42 – Why defining your company purpose can be a game changer

Today on the Academy I wanted to talk about goals and purpose as it relates to starting and running a business. For many people, goals…

The Flywheel Model

There are many different models used by companies in an effort to achieve growth in both the short- and long-term. One of those models—the Flywheel…

Podcast Episode 41 – How inbound marketing can be different, and more effective, than traditional marketing

Today on the Academy I wanted to talk about Inbound marketing. If you've never heard of inbound marketing, check out episodes  #30 and #17 for…

Video Podcast – How digital marketing can help with hiring and retention

View on YouTube Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of…

Organic Traffic is Down… Now What?

Building up a website to the point that it earns a significant flow of ongoing organic traffic is no easy task. You should feel quite…

Podcast Episode 40 – How to create a company that is Built To Last (Part 2)

Today on the Academy I wanted to talk again about how to build a lasting company. I'll do this by walking you through the 12…

Podcast Episode 39 – How to create a company that is Built To Last (Part 1)

Today on the Academy we'll be talking about how to build a lasting company. I'll do this by walking you through the 12 "myths" that…

Podcast Episode 38 – How digital marketing can help with hiring and retention

Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of the efforts here…

Podcast Episode 37 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 3)

Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. This is part 3 in the…

Podcast Episode 36 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 2)

Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. This is part 2 in the…

Establishing Your Company’s Purpose and Business Goals

It’s easy to overlook the importance of clearly defining the purpose of your company and the goals it is trying to achieve. When you first…

Podcast Episode 35 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 1)

Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. The book outlines a blueprint called…