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Strategy
Understanding User Intent When Considering Long-Tail Keywords
Targeting specific keywords has long been a central practice in search engine optimization. In fact, you could argue that keyword targeting was the original SEO…
Business Strategy, Marketing, Measures, Websites and More!
Kelly is the CEO of Sanctuary – A Digital Marketing Group. He has 25+ years of experience leading entrepreneurial organizations. As CEO, Kelly has had…
Podcast Episode 16 – Perseverance – A story to inspire growth and success in business and life
SUBSCRIBE TO OUR PODCAST “In the confrontation between the stream and the rock, the stream always wins–not through strength but by perseverance.” – H. Jackson…
Podcast Episode 15 – Tactics for nurturing your potential clients and customers through the buyer’s journey
SUBSCRIBE TO OUR PODCAST At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're…
Marketing is a lot like Legos
Marketing is a lot like Legos— you can't build something great without a foundation, a plan, and a reliable process. Kelly tells us more about…
Podcast Episode 11 – How to develop an effective strategy for a new website
SUBSCRIBE TO OUR PODCAST Today we’re talking about designing a new website. For many people, web design means hiring an actual designer. Someone that will…
Podcast Episode 9 – Top reasons to use email in your marketing strategy
SUBSCRIBE TO OUR PODCAST Email marketing is one of the best ways to promote yourself and your business, whether you have a brick-and-mortar store or…
Podcast Episode 8 – A summary of the 22 Immutable Laws of Marketing
SUBSCRIBE TO OUR PODCAST This is not a book review and I am not going to fully endorse this book, nor am I going to…
Podcast Episode 7 – How to get started promoting your local business online
SUBSCRIBE TO OUR PODCAST Search engines have no idea what your site is about, or where you’re at unless you tell them. If you search…
An Introduction to the Inbound Methodology
When was the last time something came into your world and basically rewrote the rules around what you thought you knew or believed? We refer…
Podcast Episode 3 – SEO vs PPC – The pros and cons of the top digital marketing tactics
SUBSCRIBE TO OUR PODCAST Of the two major digital marketing opportunities on the web, which one is the "best bet"? Many people struggle with this…
Never Let Leads Go Cold with Marketing Automation
For a marketer, leads are hard to come by. Sometimes, it's simply hard to find the right people to target with your products or services,…
Use Marketing Automation to Nurture and Retain Existing Customers
A good customer experience is the ultimate driving force for businesses because the way customers interact with a brand affects their perception and drives their…
What is Marketing Automation?
Marketing is an essential function for any business. No product or service, no matter how great it may be, sells itself. If you have been…
Three Ways Digital Marketing Can Help Grow Your Business
It doesn’t matter what industry you’re in, digital marketing plays an essential role in any business’s growth. We’ve found that people are more likely to…
