Strategy

Podcast Episode 21 – How to successfully start a business or new endeavor (Part 3)

Running a successful company, year after year is is hard. But starting a company is where most people ultimately fail. Our company is now into…

The Ins (and Not Outs) of Inbound Marketing

Great marketing doesn’t happen by accident. At least, not usually. If you just put out a few ads and hope for the best, you shouldn’t…

Podcast Episode 19 – How to successfully start a business or new endeavor (Part 2)

Today on the Academy we’re going to be taking another short break from business growth advice, and looking back to find inspiration and advice about…

Podcast Episode 18 – How to successfully start a business or new endeavor (Part 1)

Today on the Academy we’re going to be taking a short break from business growth advice, and looking back to find inspiration and advice about…

Chris Auman discusses User Experience (UX) and Website Design Psychology

We want to influence and guide our website visitors in ways that ensure that they're able to find the information they need, solve a problem,…

Podcast Episode 17 – How embracing the Inbound Methodology can grow your business

SUBSCRIBE TO OUR PODCAST Inbound is about building relationships by being helpful and human. Read to learn more about the inbound methodology and why it's…

Understanding User Intent When Considering Long-Tail Keywords

Targeting specific keywords has long been a central practice in search engine optimization. In fact, you could argue that keyword targeting was the original SEO…

Business Strategy, Marketing, Measures, Websites and More!

Kelly is the CEO of Sanctuary – A Digital Marketing Group. He has 25+ years of experience leading entrepreneurial organizations. As CEO, Kelly has had…

Podcast Episode 16 – Perseverance – A story to inspire growth and success in business and life

SUBSCRIBE TO OUR PODCAST “In the confrontation between the stream and the rock, the stream always wins–not through strength but by perseverance.” – H. Jackson…

Podcast Episode 15 – Tactics for nurturing your potential clients and customers through the buyer’s journey

SUBSCRIBE TO OUR PODCAST At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're…

Marketing is a lot like Legos

Marketing is a lot like Legos— you can't build something great without a foundation, a plan, and a reliable process. Kelly tells us more about…

Podcast Episode 11 – How to develop an effective strategy for a new website

SUBSCRIBE TO OUR PODCAST Today we’re talking about designing a new website. For many people, web design means hiring an actual designer. Someone that will…

Podcast Episode 9 – Top reasons to use email in your marketing strategy

SUBSCRIBE TO OUR PODCAST Email marketing is one of the best ways to promote yourself and your business, whether you have a brick-and-mortar store or…

Podcast Episode 8 – A summary of the 22 Immutable Laws of Marketing

SUBSCRIBE TO OUR PODCAST This is not a book review and I am not going to fully endorse this book, nor am I going to…

Podcast Episode 7 – How to get started promoting your local business online

SUBSCRIBE TO OUR PODCAST Search engines have no idea what your site is about, or where you’re at unless you tell them. If you search…